Netflix is taking viewers back to one of fiction’s most famous chocolate factories with the launch of Wonka’s The Golden Ticket, a new competition series inspired by Roald Dahl’s beloved story.
The reality series transforms the iconic world into a social experiment, with contestants facing physical, mental and moral challenges as they compete for a ‘life changing prize’, although Netflix has yet to reveal exactly what that prize is.
Produced by Australia’s Eureka Productions, the nine part series was filmed at Village Roadshow Studios on the Gold Coast in late 2025 with support from Screen Queensland and the City of Gold Coast.
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Netflix’s New Competition Series Celebrates Roald Dahl’s beloved book Charlie & the Chocolate Factory and the Legacy of Willy Wonka & the Chocolate Factory with the Recreated Voice of Gene Wilder as Willy Wonka and the Return of Rusty Goffe as an Oompa Loompa.
In celebration of the 55th anniversary of the beloved 1971 classic Willy Wonka & the Chocolate Factory, Netflix today announced that Wonka’s The Golden Ticket, which was made in the Gold Coast, will premiere globally on September 23, inviting audiences into a thrilling new competition based on Roald Dahl’s book Charlie & the Chocolate Factory and inspired by one of the most iconic worlds in cinematic history.
Twelve lucky Golden Ticket winners, each with a partner of their choosing, will step through the gates of Wonka’s Chocolate Factory and into a world of pure imagination, delicious mischief, and unexpected challenges. Once inside, contestants must navigate a series of Wonka’s games, tests, and temptations designed to challenge them physically, mentally, and morally.
In this high-stakes social experiment, players will journey through the factory’s wondrous and unpredictable landscape, adapting, strategizing, and withstanding the unknown while proving they have the instincts, resilience, and character to thrive in chaos. In the end, only one contestant will have what it takes to earn Wonka’s life-changing prize.
Adding to the nostalgia, Wonka’s The Golden Ticket will feature the recreated voice of Gene Wilder as Willy Wonka, honoring the legendary performance that has enchanted generations of audiences. The voice of Gene Wilder as Willy Wonka has been recreated with the consent of Mr. Wilder’s estate. The series will also welcome back Rusty Goffe, who appeared in the original 1971 film, reprising his role as an Oompa Loompa.
“More than five decades after Gene brought Willy Wonka to life, people of all ages and backgrounds around the world continue to find joy, laughter and inspiration in his performance,” said Karen B. Wilder, Gene Wilder’s wife, on behalf of the Gene Wilder Estate.
“Gene had a remarkable ability to bring humor, wonder and heart into people’s lives, and that connection has endured for generations.”
“We are delighted that Wonka’s The Golden Ticket celebrates the warmth and imagination that he brought to the role, introducing that magic to a new generation while honoring the fans who have cherished it for decades.”
In collaboration with the Roald Dahl Story Company, which Netflix acquired in 2021, and the Gene Wilder Estate, Wonka’s The Golden Ticket pays tribute to the enduring legacy of Dahl’s beloved book and Willy Wonka & the Chocolate Factory while reimagining its world for a new era of audiences.
