Australia’s newest transformative TV technology, Hubbl, has today kicked off a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee.
The campaign, dubbed ‘Hubbl & Andy’, sees iconic duo Hamish & Andy tackle common pain points with streaming, leveraging their iconic sense of humour to show off product features in a fun and entertaining way and positioning Hubbl as the solution to streaming fatigue and frustration.
Following extensive consumer research, the campaign strategy was built to address the biggest entertainment challenges facing Australians and how Hubbl’s ‘sizzling seven’ product features would simplify the entertainment experience.
Dani Simpson, Executive Director of Hubbl, says, “Hamish and Andy are the ultimate brand ambassadors bringing authenticity and likeability to the brand and elevating the creative with their unique tone and comedic delivery.
“Hamish as a life-size Hubbl dancing to ‘Everybody’s Hubbl’n’ gets me laughing every time and we think it will help push Hubbl into the vernacular as a simplified TV and streaming experience.”
Andrew Wynne, Principal, JOY, says, “Hubbl is a piece of tech that belongs in every home, so we opted for a duo most Australians know and love. Hamish and Andy – or in this case, Hubbl and Andy.
“As talent, Hubbl and Andy bring the many features and benefits of the system to life in simple, connective ways. They are great at showing how the technology solves real-life entertainment problems and frustrations, quickly and easily; making it all feel as fun and entertaining as it should be.”
The multi-channel media campaign will feature major placements across OOH, TV, digital, cinema and audio across three key phases: awareness, activating sizzling seven features to drive deep understanding of product benefits, and retail by driving people in store and online during key retail periods.
The campaign will launch with five versions of creative in market each communicating different product features and benefits with a problem-solution approach. The campaign will later be refreshed to focus on features and benefits of Hubbl Glass – a world-class TV with Hubbl and a high-quality built-in sound bar that only requires an internet connection and a power cord, no other wires.
Linda Tyson, Managing Partner of Mindshare, says:
“The opportunity to launch such an innovative product to market and define the strategy from the start has been an incredible journey, and one that we are extremely proud to be part of. We are excited to see our unmissable multimedia campaign come to life, and look forward to the success of this transformative technology.”
Just got mine from jbhifi. There was a issue with paid pre orders. Their system wasn’t releasing the pre order for sale. So they had to sell it to me through the register and I had to pay again, noqnrhey are going to refund the pre order
Ok so I’m all set up. Mostly it’s excellent and well worth it’s. It’s what I needed.
Just a couple things….
The search should be changed a bit. At the moment you search for things and you’ll get a list of movies and shows with that name. You won’t know what’s what until you click on it for example …i searched for the rookie .
It showed me a few titles with the same name. I would suggest in a software update that they add a description or even a picture box so you know what you’re clicking on
The watch list thing is very good..something I’ve always wanted. To use it, search title, click on title, scroll across to add series.
Disney seems to have a weird thing. From the hubbl home screen it says not subscribed, and to click on app to sign in. Click on the app and I am already signed in. I took a picture to show what I mean, but I can’t attach here. It doesn’t really affect anything and I’m sure it will be fixed
The only had it on about half hour..
But so far the search and watch list makes this worth your $99. The convenience is fantastic.
I know paramount and Stan are coming, so I look forward to that.
One thing I would add in the hubbl 2 which inevitably will come sooner or later is a usb 3 slot for adding a hard drive. This would enable you to play your own videos or record certain shows
This would effectively make it a fetch killer.
For.memit basically is. I had a fetch until I gave it up,. Was going to get another….but Hubbl is all I need and seriously, go get one
$99 at jbhifi
I’m sure I’ll have more to say later 😄
Just got mine. I already have an IQ4 foxtel channels subscription.
It would be great if it had foxtel go app so I can stream the channels. Subscribing to binge would be like paying for the content twice. Did I miss something or is this just the way it’s gonna be. No foxtel go app.
Thanks.
Neil Turner No Foxtel Go app. It’s totally about BINGE, Kayo, etc., though I thought (I could be wrong) that for people who have a Foxtel sub that Foxtel did/were offering cheap/free BINGE subs and so forth.