It’s the most fundamental change in OzTAM reporting since it began over twenty years ago…so what does it all mean?!
TV Blackbox the podcast is back for 2024 with a special edition from TVBB editors Rob, Kevin, and Molk to discuss the changes for OzTAM reporting that start Monday 29 January 2024.
Out with the old, and in with the new – all the old reports (and data!) are gone, expunged from the OzTAM website, in preparation for two new daily VOZ Total TV reports landing at 11:35am, and an additional new weekly report.
Also, no more subscription TV data at all (Foxtel will create and deliver their own reporting this year).
Is it good for the industry? Is it shifting deckchairs on the televisual Titanic? Is this a necessary change or a reduction in performance transparency? Can this help return some positivity to an industry already feeling fragmented by changes to audience viewing patterns and having them bounce around between eleventy-seven subscription streaming competitors?
So, here’s your lowdown on the changes, and our views (for good and for ill) on what they mean for our much-loved Australian TV industry. TV Blackbox the podcast is back!
