Ongoing viewing trends point to a stable Total TV market, with broadcast and BVOD continuing to deliver scale even as audience habits evolve across screens.
OZTAM’s expanded Q4 data shows TV remains the dominant screen at home, but Free-to-Air share has softened across 2025 as streaming continues to grow.
OzTAM has today announced Nexxen as the latest DSP partner for VOZ Streaming, enhancing programmatic BVOD ad trading and expanding its reach for advertisers.
New VOZ data from OzTAM shows Australians watched an average of 15.7 billion minutes of broadcast content each week in 2024, with BVOD making up a growing share of total viewing.
Australian television measurement body, OzTAM, has unveiled refreshed branding for the organisation and its Total TV audience measurement solution VOZ.