BBC Studios has appointed Erin Williams as Senior Vice President, Advertising Sales & StoryWorks for Asia Pacific, based in Singapore.
Williams joins the company after senior leadership roles at CNN, Time Warner and Fox Sports, and will oversee BBC Studios’ advertising sales strategy across the Asia Pacific region, including Japan, Australia and New Zealand.
Her responsibilities include leading the regional sales team, managing client relationships and overseeing the company’s advertising and branded content offering across multiple platforms.
BBC Studios said the appointment forms part of its plans to continue growing its commercial business across the region.
James Wildbore, Global SVP and GM, Advertising Sales at BBC Studios, said Williams’ experience and regional knowledge made her a strong addition to the business.
“Erin brings outstanding leadership experience, deep regional knowledge and a clear commercial vision.”
“Her appointment marks an important step in strengthening our advertising capabilities in APAC and positions us for continued growth across the region.”
Williams said she had long admired BBC Studios and was looking forward to working with the APAC team to expand its advertising partnerships.
“As one of the most iconic and powerful brands in the world, I’ve long admired the strength of BBC Studios’ content, impact and reputation amongst audiences and partners alike.”
“I’m absolutely thrilled to be joining the APAC team, working together to evolve and grow advertising partnerships with smart and influential creative solutions.”
Williams will work with BBC Studios’ global and regional leadership teams in her new role.
