Australians continue to log more than 41 hours of broadcast and BVOD each month, according to new data, with Total TV reaching almost nine in ten nationally.
The latest VOZ Total TV Viewing Report from OZTAM released today shows 87.2 per cent monthly reach in H2 2025, reinforcing the scale and stability of the free to air ecosystem.
Across the second half of 2025, broadcast TV and BVOD together reached 24.1 million Australians each month, with weekly reach averaging 70.4 per cent.
Total weekly consumption sat at 15.7 billion minutes, broadly stable compared with H2 2024.
BVOD continued its steady rise, with weekly minutes up 27 per cent year on year to 2.5 billion, reflecting ongoing shifts in viewing habits.
Across the full year, live streaming drove much of that growth, increasing 38.5 per cent and reinforcing the role of real time viewing within the streaming environment.
BVOD now accounts for 16.2 per cent of Total TV viewing, with the majority of that consumption still occurring on TV sets.
Karen Halligan, Chief Executive Officer of OZTAM, said the H2 data reinforced the strength of the market and the growing role of BVOD in delivering incremental reach, particularly among audiences under 55.
“The VOZ H2 data confirms a consistently strong Total TV market, with BVOD continuing to deliver significant incremental reach, particularly for audiences aged under 55.”
Australians spent an average of 41 hours and 17 minutes per month watching broadcast TV or BVOD in H2, with the vast majority of that time still occurring on the TV set.
Device penetration remains high, with 97 per cent of homes owning at least one TV and 80 per cent now having an Internet Capable TV, up from 62 per cent in 2020.
Average screens per home have stabilised at 6.9, pointing to a mature and fully embedded viewing environment.
The report also highlights how viewing differs by genre. News and Current Affairs accounts for 31.3 per cent of broadcast TV minutes and remains overwhelmingly live at 94.5 per cent, particularly during major events.
By contrast, Drama leads BVOD consumption at 25.7 per cent of minutes viewed, while almost half of Children’s content is watched on demand.
Weekly versus monthly reach analysis shows BVOD playing a clear incremental role. Exclusive BVOD viewing adds nearly 11 per cent additional reach on a weekly basis, rising to 19.2 per cent monthly among 16 to 39 year olds.
Women 18+ also build incremental BVOD reach more quickly than men across a 28 day period.
The H2 2025 VOZ Total TV Viewing Report, covering 29 June to 27 December 2025 and including full year results, is available via the VOZ website here.
