Netflix and YouGov survey reveals how series like Wednesday are shaping Australian fandoms, from viewing habits to community impacts.
In a remarkable showcase of fan power, Australia has witnessed a surge in decade-old songs topping the charts, niche sports gaining widespread popularity, novels reappearing on bestseller lists, a boom in chessboard sales, and a resurgence in Regency-era fashion.
This phenomenon can be attributed to the robust communities, or fandoms, that have formed around Netflix’s array of films and series. These platforms have not only connected individuals across the globe through a shared enthusiasm for various cultural elements but have also transformed these interests into significant pop culture events.
To gain a deeper insight into the preferences and behaviours of Australian fans, Netflix collaborated with YouGov for a comprehensive survey. The findings, visually brought to life by illustrator Kate Pullen, reveal a high level of engagement within Australian fandoms.
Notably, 29% of respondents are categorized as “fanatics,” while an overwhelming 73% have actively participated in activities related to their preferred Netflix shows.
Stranger Things, The Witcher, and Wednesday are leading the popularity chart among Australian audiences, underscoring their widespread appeal.
The survey further highlights that Australians dedicate an average of 29.4 days annually to streaming content, with binge-watching being a prevalent trend. An astonishing 92% of Netflix subscribers admit to engaging in TV or movie marathons, defined by viewing sessions lasting over two hours.
Beyond entertainment, fandoms have demonstrated a positive influence on both broader culture and individual well-being. A significant 76% of Australian viewers believe that active participation in a fandom can enhance mental health, while 82% acknowledge its role in fostering a sense of community and belonging.
Introducing the “Tudunny”
Netflix’s engagement with its fan base extends beyond traditional viewing experiences, touching upon the quirky and unique aspects of fan dedication. A striking 21% of survey participants disclosed watching Netflix in unconventional settings, including on the toilet.
This insight led to the creation of the “Tudunny”, a playful amalgamation of Netflix’s iconic “Tudum” sound and “dunny”, the Australian slang for toilet. The “Tudunny” initiative aims to bring the ultimate fan experience to life, allowing followers to immerse themselves in selfie-ready sets inspired by popular Netflix series such as Emily in Paris, Heartbreak High, and Squid Game.
This innovative approach provides fans with a unique opportunity to celebrate their favorite shows in a fun and interactive manner.
Fans eager to experience the “Tudunny” firsthand can visit the installation on Thursday, 22 February, from 9 AM to 5 PM at Hickson Road Reserve in Sydney. This event promises to be a memorable occasion, enabling fans to engage with their beloved worlds in an entirely new way, thus keeping their fandom alive and vibrant.
