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APPLE secures global 10-year broadcast deal for MAJOR LEAGUE SOCCER

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In a historic first for sports, football fans globally will be able to stream every single Major League Soccer match through the Apple TV app.

Apple and Major League Soccer (MLS) today announced that the Apple TV app will be the exclusive destination to watch every single live MLS match beginning in 2023.

This partnership is a historic first for a major professional sports league and will allow fans around the world to watch all MLS, Leagues Cup, and selected MLS NEXT Pro and MLS NEXT matches in one place.

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From early 2023 through to 2032, fans can get every live MLS match by subscribing to a new MLS streaming service, available exclusively through the Apple TV app.

In addition to all of the match content, the service will provide fans a new weekly live match whip-around show so they never miss an exciting goal or save, and also game replays, highlights, analysis and other original programming.

This live and on-demand MLS content will provide in-depth, behind-the-scenes views of the players and clubs that fans love.

A broad selection of MLS and Leagues Cup matches, including some of the biggest match-ups, will also be available at no additional cost to Apple TV+ subscribers, with a limited number of matches available for free.

As an added benefit to fans, access to the new MLS streaming service will be included as part of MLS full-season ticket packages.

The MLS live and on-demand content on the Apple TV app will be available to anyone with internet access across all devices where the app can be found, including iPhone, iPad, Mac, Apple TV 4K and Apple TV HD; Samsung, LG, Panasonic, Sony, TCL and other smart TVs; Amazon Fire TV and Roku devices; PlayStation and Xbox gaming consoles; and Chromecast with Google TV. Fans can also watch on tv.apple.com/au.

“For the first time in the history of sports, fans will be able to access everything from a major professional sports league in one place,”

said Eddy Cue, Apple’s senior vice president of Services.

“It’s a dream come true for MLS fans, soccer fans and anyone who loves sports.

No fragmentation, no frustration — just the flexibility to sign up for one convenient service that gives you everything MLS, anywhere and any time you want to watch. We can’t wait to make it easy for even more people to fall in love with MLS and root for their favourite club.”

Don Garber, MLS’s commissioner added.

“Apple is the perfect partner to further accelerate the growth of MLS and deepen the connection between our clubs and their fans,”

“Given Apple’s ability to create a best-in-class user experience and to reach fans everywhere, it’ll be incredibly easy to enjoy MLS matches anywhere, whether you’re a super fan or casual viewer.”

At launch, all MLS and Leagues Cup matches will include announcers calling the action in English and Spanish, and all matches involving Canadian teams will be available in French.

Apple and MLS will also provide enhanced league and club coverage for fans to easily follow the league or their favourite clubs in Apple News, with the ability to watch highlights right in the News app.

Complete details for the new service, including when fans can sign up, subscription pricing, specific details about the new MLS programming, an improved match schedule, broadcast teams, production enhancements, and pre- and post-game coverage — as well as all the ways fans will be able to enjoy MLS content across the Apple ecosystem — will be announced in the coming months.

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Kevin Perry
Kevin Perryhttps://tvblackbox.com.au/author-kevin-perry/
Co-Creator and Editor of the TV Blackbox website, Kevin Perry is an experienced media commentator focused on TV Production, Consumer Tech, SVOD & Sports Broadcasting. Media enquiries please Call or Text 0428-275-111

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