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Ratings 2021 | Nine is Australia’s number 1 network with all key demographics

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The 9Network has retained its coveted status as Australia’s No.1 network with all key demographics.

With the conclusion of the 2021 ratings survey period (ex. Olympics) overnight, the 9Network ranks No. 1 with People 25-54, 16-39 and Grocery Shopper + Child.

Nine’s primary channel is also Australia’s No. 1 with all key demographics, as well as with Total People across the ratings survey period (ex. Olympics).

Across the calendar year (ex. Olympics), the 9Network and Nine’s primary channel rank No. 1 with those key demographics. And Nine’s primary channel also ranks No. 1 with Total People across the calendar year (ex. Olympics).

As BVOD becomes an increasingly integral part of Nine’s business, we can report today that 9Now is Australia’s No. 1 commercial BVOD service.

9Now leads in share across Live, VOD and combined. In calendar year 2021 (ex. Olympics), 9Now currently has a share of 46.4% across Live + VOD, while the platform also leads in Live share (49.2%) and VOD share (44.7%) share.

Michael Healy, Nine’s Director of Television, said:

“I couldn’t be prouder of the achievements of the Nine team in delivering a slate that has reaffirmed our leadership position across both linear and digital. Once again, our shows have dominated the key demographics as well as the national conversation throughout the year. Channel 9 is also the number one channel in Total People (ex. Olympics). We’re extremely proud of our shows and have worked with our production partners to deliver content that has engaged, informed and entertained us throughout another challenging year.”

Michael Stephenson, Nine’s Chief Sales Officer, said:

“Nine is number one again in the thing that matters most – the demographics that advertisers buy. When you remove the Olympics, Nine is number one in 25-54s, 16-39s, and grocery shoppers with children. We have had a strategy which is focused on delivering the audiences that our clients buy. That is what we have done again this year and what we will do again in 2022.”

Nine has the biggest shows in Australia

No.1 new reality television series – Beauty and the Geek
No.2 new reality television series – Celebrity Apprentice Australia
No.1 reality television special – Married at First Sight -Grand Reunion
No.2 reality television series – Married at First Sight
No. 2 regular non-sports series – Married at First Sight
No.3 reality television series – The Block
No.1 light entertainment series – Lego Masters
No.3 light entertainment series – Travel Guides
No.2 new light entertainment series – Parental Guidance
No.1 health & medical documentary series – Paramedics
No.1 current affairs program – A Current Affair
No.1 weekly commercial free-to-air current affairs program – 60 Minutes
No.2 regular sports event – NRL Grand Final
No.3-5 regular sports event – State of Origin I, II, III
No.1 summer sports event – Australian Open Men’s Final

Nine has released a comprehensive analysis of their ratings for 2021 which can be found here

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