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‘Elegant’ music documentary THE VELVET UNDERGROUND premieres today on Apple TV+

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The Velvet Underground created a new sound that changed the world of music, cementing its place as one of rock ’n’ roll’s most revered bands.

Directed by acclaimed filmmaker Todd Haynes, “The Velvet Underground” shows just how the group became a cultural touchstone representing a range of contradictions: the band is both of their time, yet timeless; literary yet realistic; rooted in high art and street culture.

The film features in-depth interviews with the key players of that time combined with a treasure trove of never-before-seen performances and a rich collection of recordings, Warhol films, and other experimental art that creates an immersive experience into what founding member John Cale describes as the band’s creative ethos:

“how to be elegant and how to be brutal.”

Director: Todd Haynes Producers: Todd Haynes, Christine Vachon, Julie Goldman, Christopher        Clements, Carolyn Hepburn and David Blackman Executive Producers: Michele Anthony, Danny Bennett, Pamela Koffler and John Sloss

The Velvet Underground premieres Friday October 15th on Apple TV+

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