Dee Madigan and Sunita Gloster join the panel as GRUEN focuses on the vaccine rollout

Australia’s most loved and only show about advertising is set to return for its 13th season.

Same show, all new ads.

The season 13 premiere will feature Wil Anderson, Todd Sampson, Russel Howcroft, Dee Madigan and Sunita Gloster on the panel.

Episode one will deliver a jab at the vaccine rollout. The Pitch gets a shot in the arm, and The Simpsons are on the catwalk for Balenciaga – as if they need the D’oh.

This season the team will decode and expose all the messaging we fall for, skip through and report for inappropriate content. Whether it’s a juice label that thinks it’s your long lost best friend, a gorgeous white line design on a Kmart plate, a branding crisis for Delta Air or a national broadcaster that suddenly wants all your personal data, nothing will escape the Gruen gaze.

Gruen, the multi award winner (and loser, because truth in advertising matters) is back to enjoy another season of broadcast television before inevitably being reduced to a 7 second sponsored #ad on TikTok.

Production credits: A CJZ and ABC co-production. Executive producers: Nick Murray, Wil Anderson and Polly Connolly. ABC Executive Producer Nick Hayden.

Gruen – Wednesday 13 October 8.30pm on ABC and iview