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SBS secures broadcast deal for first ever Women’s Tour de France

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SBS has confirmed it will broadcast the inaugural 2022 Tour de France Femmes avec Zwift – the long-awaited women’s Tour de France.

Announced during the final week of the 2021 Tour de France, the exclusive broadcast agreement means SBS will be the only place to watch the Tour de France Femmes avec Zwift live and free in Australia from next year.

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SBS has signed a four-year deal with the owners and organisers of the iconic cycling race, Amaury Sport Organisation (A.S.O).

The Tour de France Femmes avec Zwift is set to be held from 24-31 July 2022, beginning on the Champs-Élysées in Paris after the conclusion of the men’s Tour de France.

Under the agreement, SBS has secured the Australian rights to deliver live, multi-platform coverage (including television and digital) through to 2025. SBS’s comprehensive coverage will encompass every stage and include in-depth highlights and clips.

SBS Managing Director, James Taylor, said:

“The Tour de France is one of the most prestigious events in the global sporting calendar, and we’re thrilled that the long-awaited women’s race is finally happening – a massive moment in the history of professional cycling – and that SBS will be the proud home of Tour de France Femmes avec Zwift in Australia.

“This four-year deal is a testament to our enduring and trusted relationship with A.S.O., and demonstrates SBS’s commitment to being the home of cycling, and bringing Australians the best sport from around the world.”

CEO of Amaury Sport Organisation, Yann Le Moënner, said:

“We are delighted to launch the Tour de France Femmes avec Zwift next year with our long-time broadcast partner in Australia.

Thanks to SBS’s unique expertise, a tremendous number of viewers Down Under will be able to witness the feats of the champions as they conquer the emblematic summits that have made the Tour de France famous. Whether they are watching on television or on their digital screens,

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Kevin Perry
Kevin Perryhttps://tvblackbox.com.au/author-kevin-perry/
Senior Editor and Co-Owner of the TV Blackbox website, Kevin Perry is an experienced media commentator focused on TV Production, Consumer Tech, SVOD & Sports Broadcasting. Media enquiries please Call or Text 0428-275-111
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