The Seven Network’s rapidly growing 7plus platform will launch its biggest ever line-up of summer content, asserting its position as Australia’s #1 commercial free-to-air BVOD service.
The line-up includes the highly acclaimed Grey’s Anatomy spin-off Station 19, Ally McBeal, Dawson’s Creek, 90210 and The Big C, plus homegrown shows including Home and Away, Better Homes and Gardens and Channel 7’snew tentpole smash hit Holey Moley, which tees off early next year.
7plus will also present a series of “Collections” to reach different audiences, including Summer Movies, Leading Ladies, Bingeworthy Boxsets, Premium Dramas and Aussie Classics.
With the BVOD market showing strong growth this year, 7plus has taken the lead among commercial free-to-air BVOD services thanks to the success of SAS Australia, Big Brother, Home and Away and a deep library of classic content.
So far in calendar year 2020, 7plus leads with a 41.5% commercial free-to-air BVOD share, ahead of 9Now on 41.3% and 10play on 17.2%. For the survey year to date (including Easter), 7plus has a 42.5% share, followed by 9Now on 40.3% and 10play on 17.2%*.
Seven West Media Chief Digital Officer, Gereurd Roberts, said:
“7plus has been the star performer in the BVOD world this year and now is the perfect time to introduce a deep and compelling line-up of new and classic content for the 2020-21 summer.
“New digital behaviours have been formed during 2020. Streaming is now a natural pastime, with 31% of people streaming movies and TV shows to stay entertained during COVID**.
“Viewing trends this summer are set to be different to any other year, with audiences of all ages staying local, watching the great entertainment and sport TV content on offer and increasingly turning to digital content providers for bingeworthy options that fit their schedules and their families’ schedules.”
Seven West Media Network Digital Sales Director, Nicole Bence, said 7plus was an audience-first product designed to create a high level of engagement and attention for marketers.
“We’ve worked hard to create a better experience for viewers and advertisers. By giving signed-in users access to new features, we’ve grown 7plus registration strongly, particularly on connected TV.”
“That, coupled with our new audience intelligence platform 7REDiQ, will bring brands closer to their desired audiences than ever before.”
7plus has created a number of Summer specials for advertisers, including streaming collection sponsorships and sponsorships of digital tentpoles and digital exclusives.
Ms Bence said:
