TV industry continues to be without important advertiser-focused data.
2020 continues to pile on the pain for the commercial TV industry with OzTAM confirming today that the data centre attack on ratings supplier Nielsen will continue into next week.
No ratings data has been delivered since Monday 20 July, and on advice today is not expected to be rectified until Wednesday 29 July. TV Blackbox reported earlier this week that Nielsen, who collect and supply raw ratings data to OzTAM for analysis and distribution, had been the victims of a ransomware attack on their collection servers.
A spokesperson for OzTAM said today:
We’d like to inform you that Nielsen are aiming to have TV ratings data available by Wednesday, 29 July, and are working to get data available and released before that date.
This follows the unexpected disruption relating to Nielsen’s Australian TV Audience Measurement (TAM) data centre environment earlier this week.
Nielsen’s top priorities are to ensure that the environment is safe and to restore and release the Overnight ratings. This will be followed closely by releasing data for missing dates.
Nielsen continues to share new information with OzTAM as it becomes available.
We appreciate your understanding and continued patience as this matter is resolved.
The timing couldn’t be worse for the Seven Network who are waiting on the ratings data for their Big Brother Australia finale from Wednesday past, in a big week of finales that saw The Voice Australia draw 911,000 viewers for its winner announced segment on Sunday for Nine, and the same segment for MasterChef Australia on 10 reap a staggering 1.523 million viewers on Monday.
