PROGRAMMING WRAP | 10 BOLD #1 despite new content gathering dust


10 is riding a bumper year in 2020 with the massive success of MasterChef Australia and successes across the board with Have You Been Paying Attention and Gogglebox Australia and increases in viewership for its news and The Project.

Network 10 is serviced currently by two multi-channels – 10 Bold and 10 Peach with a new channel on its way later in 2020 with names 10 Shake and 10 Jamm being registered.

10 Bold

10 Bold continues to be a standout performer for the network, but 10 would not provide any details of these achievements.

The channel is reliant on its vast CBS library of content that includes reruns of CSI: Miami, NCIS, NCIS: Los Angeles and the always dependable Walker, Texas Ranger.

The channel also gets a boost with first run content including 48 Hours, Hawaii Five-O and NCIS: New Orleans.

Taking the measurement of 7:30pm to midnight across 7 days per week, that is just 3 hours of new content across 31.5 hours of programming availability.

The channel is currently sitting on an entire full season each of MacGyver and Seal Team and has the option of screening season 2 of In the Dark. 10 would only say dates for these shows are TBC.

10 would not provide any programming highlights for second half 2020.

10 Peach

Whilst 10 Bold relies on drama, 10 Peach has found some success in comedy with growth year on year. 10 would not provide further details of these achievements.

The channel is rerun heavy with Two and a Half Men, Seinfeld, The Middle, 2 Broke Girls and Will and Grace filling the slots.

Next week commencing June 28th, 10 Peach does not have a single minute of new content between 7:30pm and midnight.

This is made even more disappointing for viewers with a number of titles sitting on the shelf gathering dust such as Nancy Drew, Charmed, The Neighbourhood, This is Us, Man with a Plan and Bojak Horseman. The newly aquired Mom has two seasons worth of episodes available and no slot to screen them. 10 would only tell TV Blackbox exact times and dates are TBA.

All of these shows have completed seasons in America, so this is a long lag for Australian viewers.

10 would also not provide any programming highlights for second half 2020.

Points of Reference

10 All Access have premiered a number of shows, however these shows were not CBS All Access programs in America and are awaiting a run on broadcast – A Million Little Things, Broke, Carol’s Second Act and Evil.

You can see from previous stories from Nine and Seven that the networks have provided TV Blackbox with information for viewers to celebrate their success and rejoice in upcoming programming. 10 were afforded the same voice but for the most part declined to participate.

Aaron Ryan
Aaron Ryan is currently the Broadcast Guide Editor and a News Contributor for TV Blackbox. An experienced media writer, his work has appeared on sites including TV Central and Mumbrella since 2009. Aaron can be heard weekly on Gold and Power FM. For all media enquiries please call 0400-218-566



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