Questions are being raised regarding the broadcast future of Supercars in Australia with reports emerging its free-to-air partner is about to walk away from the sport.
Max Mason in AFR is today reporting 10 is set to walk away from Supercars with the owners of the network, CBS Viacom reportedly no longer willing to invest in ‘loss-leading’ sports
Supercars are currently in the final year of a six-year partnership with Foxtel and 10. The current broadcast arrangement is valued at $241 million deal and provides Fox Sports live coverage of races and qualifying sessions, while 10 has limited live broadcast rights.
It’s understood negotiations for a new deal are yet to commence. The Australian is reporting previous rights holder Seven will not be a contender to secure the next contract. Foxtel is also unlikely to be willing to invest in the sport at the same level as it has in the current deal.
All of this comes at the same time as team owners are understood to be pressuring management to secure a new broadcast deal that includes increased free-to-air exposure. The current Foxtel deal has made it increasingly difficult for team owners to obtain sponsorship revenue due to limited exposure.
A national audience of 1.379 million watched the 2019 Bathurst 1000 on 10, with a further 502k watching on Fox Sports.