GRUEN PLANET – Wednesday October 2 at 8.30pm on ABC1
Host Wil Anderson and
regular key panellists Todd Sampson and Russel
Howcroft will run the GRUEN PLANET scanner across the
biggest news stories of the week, at home and abroad, pinpointing exactly where
the truth stops and the spin, branding and image control begin.
On GRUEN PLANET this
week, we ask why advertising is turning into a giant episode of Candid Camera.
Why are so many brands pranking people and putting the resulting videos on YouTube?
Are the people in these ads actors? Is it okay to scare the crap out of people
just so you can sell another TV set?
Also, we take a trip to South Australia
to pull apart the ‘Barossa – Be Consumed’ ad, the one featuring Nick Cave’s
‘Red Right Hand’ on the soundtrack. Is it just us or is SA wooing the usually
ignored murder demographic?
This week’s guest panellists:
Lauren Fried – Pulse Marketing MD
Dan Gregory – The Impossible Institute CEO
