The Seven Network’s Sunrise has cemented its position as Australians’ favourite breakfast television program, taking the #1 spot again this year – and for the 20th year in a row.
Hosted by Natalie Barr and Matt Shirvington (who took over co-hosting duties from David Koch on 12 June this year), Sunrise has been #1 every week this year nationally and in the capital cities.
The Morning Show with Larry Emdur and Kylie Gillies also ended the year on top, marking its 16th consecutive year as Australia’s #1 morning TV show.
Every week, Sunrise reaches more than 2.27 million Australians nationally, with Weekend Sunrise reaching 1.3 million and the weekday The Morning Show reaching 1.6 million.
This year, Sunrise was #1 across the capital cities; dominated breakfast viewing in New South Wales, Victoria, South Australia, Queensland, Western Australia and Tasmania; and reigned supreme across regional Australia. Its national BVOD audience has increased 25% this year.
Sunrise had 28% more viewers nationally than its closest competitor and almost 16% more in the capital cities. In regional Australia, it was 59% ahead.
In the capital cities, Sunrise had an unmatchable 45.9% commercial audience share, or 6.1 points more than its nearest competitor. Its audience share in regional markets was 51.7%, or 19.2 points bigger.
Every month, millions more Australians watch Sunrise on 7news.com.au/sunrise and social media. The show has more than 2.5 million followers across Facebook, Instagram, TikTok and YouTube.
Seven Network Director of Morning Television, Sarah Stinson, said:
“We’re thrilled and humbled to once again end the year as the country’s most-watched breakfast and morning TV shows.”
“It means a lot to everyone at Sunrise and The Morning Show to be #1 across Australia, the capital cities and in every single state – and it be #1 for two decades is amazing.”
“We’re only #1 because of the incredible community that tunes into Sunrise and The Morning Show every day.”
“Thank you to all our viewers, and to Nat, Shirvo, Kochie, Kylie, Larry, Matt and Monique and the entire on-air crew, as well as the very talented team behind the scenes. We will be back in 2024 to keep Australia informed and entertained,” she said.
I think the raw data will show Sunrise regularly loses in Brisbane, Sydney and Melbourne, and the “national” figure is propped up by Adelaide and Perth. And millions do not watch via the antiquated 7NEWS website (or Daily Mail Lite) as the latest IPSOS figures show.