Foxtel Group Witnesses Record-Breaking Viewership for 2023 ICC MEN’S CRICKET WORLD CUP
The 2023 ICC Men’s Cricket World Cup has set a new benchmark in sports viewership on the Foxtel Group platforms. This year’s tournament, featuring an intense final between Australia and India, witnessed an unprecedented 46% increase in viewership compared to the 2019 edition.
Notably, streaming numbers soared, registering an 800% jump from the previous tournament.
Average viewership figures during Australia’s campaign stood at 223,000 per match, with the final attracting a massive audience of 494,000. This represented a 225% increase from the 2019 final between England and New Zealand.
Kayo Sports, a key player in the streaming domain, reported the final as its most-streamed event ever. Over 2.5 million streams were recorded, as fans eagerly watched Travis Head lead Australia to a historic win. This surpasses the previous record set on Day 2 of the 2023 Australia v India World Test Championship.
In addition to live matches, the tournament also highlighted the popularity of short-form content. The “Kayo Maxi’s”, featuring Glenn Maxwell’s performances, particularly his 202 not-out against Afghanistan and his fastest World Cup century against the Netherlands, attracted significant attention.
These mini-highlight packages amassed 317,000 and 97,000 streams respectively.
Julian Ogrin, Managing Director of Kayo Sports, expressed enthusiasm over the tournament’s success.
“What a way to end an incredible World Cup. To see so many fans stream the match as the Aussies rose to a spectacular victory, from watching the live action on Sunday night to catching up or re-watching via our Kayo Minis, it was a fantastic night for Aussie sport.
And there is plenty more cricket to come. With the most comprehensive coverage across Summer, powered by the world’s best commentary team, Kayo Sports is the place to watch it all.”
The success of the 2023 ICC Men’s Cricket World Cup final is poised to heighten the excitement for the upcoming India v Australia five-match T20 series, set to begin this Friday. Fans can anticipate uninterrupted coverage live on Kayo Sports
