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SBS UPFRONTS | SBS secures exclusive broadcast rights to the FIFA World Cup 2026

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SBS will remain the home of the World Game with the hybrid national broadcaster today confirming it has secured the exclusive rights to the FIFA World Cup 2026™.

• Major rights deal ensures audiences will be able to view all 104 matches of the 2026 North American tournament (across Canada, Mexico and the USA) live and free.

• Deal secures 40 years of partnership between FIFA and SBS (1986-2026).

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The deal will see SBS, SBS Viceland and SBS On Demand be the home of the world’s biggest sporting event which will be held in June and July of 2026 and feature 104 matches, after FIFA confirmed it will expand the competition to have 48 different national teams compete in the FIFA World Cup 26™.

James Taylor, Managing Director of SBS said:

“Football is in the DNA of SBS”

“SBS has been the home of football on Australian television for almost 40 years and we could not be more thrilled to announce that we will broadcast the 2026 tournament from North America, which will have more teams, more matches and draw more eyeballs than ever before.”

Forty years of the FIFA World Cup™ on SBS: Managing Director James Taylor holds a FIFA World Cup 1986™ ball (credit – SBS)

The announcement comes following SBS’s highly successful broadcast of the FIFA World Cup 2022™ from Qatar which redefined the way Australians viewed live sport.

Driven in part by a stellar run by Australia’s Socceroos in 2022 the SBS broadcast of the FIFA World Cup™ saw the broadcaster’s formula of providing full matches along with “mini match” recaps in 25-minute, 10-minute and 3-minute clips on SBS On Demand drive more than 80 million hours of consumption with around one third of that coming from digital.

Ken Shipp, SBS Director of Sport said:

“We are so proud to be the spiritual home of football and this deal cements a remarkable 40 years of partnership between FIFA and SBS”

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“In 2026 we will once again bring the best of the World Game to life through our exclusive coverage. The tournament in North America will be the biggest FIFA World Cup™ ever and SBS will broadcast all 104 matches live and free to all Australians.”

Australians turned out en masse to watch SBS’s broadcast of the FIFA World Cup 2022. Above FIFA World Cup Final Federation Square, Melbourne (credit – SBS)

The FIFA World Cup 26™ will be available to watch live and free on SBS, SBS Viceland and SBS On Demand

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Kyle Laidlaw
Kyle Laidlaw
An avid media enthusiast of more than 10 years, Kyle regularly follows all things TV related, both in Australia and overseas with a particular interest in local free-to-air scheduling and new show commissions.
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