The record-breaking summer of cricket on Foxtel and Kayo is continuing on Fox Cricket as the big name players light up the stage.
Australian cricket superstar Steve Smith put on a show for the ages at the Sydney Cricket Ground (SCG) on Saturday night, leading the Sydney Sixers to an imposing 2-187 from 19 overs in the Sydney Smash match.
The sold-out crowd of 38,757 witnessed Smith’s second straight hundred in the match, as he belted an incredible nine sixes in his 66-ball stay.
Fox Cricket’s exclusive broadcast of the match achieved a national audience of 377,000 across the platforms of Foxtel and Kayo, making it the 4th most-watched BBL game of all time across the Foxtel Group.
The 2022/2023 BBL season is breaking records with audiences up 33% YoY across Foxtel and Kayo Sports. The Foxtel Group holds exclusive broadcast rights for all Saturday night matches in the BBL competition.
The 2023 Australian Test cricket season was also a record-breaking one for the Foxtel Group, with a total audience of 620,000 tuning in to watch David Warner score his double century during the third session of day 2 of the Boxing Day Test, making it the #1 Test session of all time for the network.
Day 2 of the Boxing Day Test also averaged 554,000 viewers, setting a new record for the highest-rated Test cricket day in the network’s history.
The success of the season extended beyond just the Boxing Day Test, with the West Indies Test series and the South Africa series both drawing strong audiences. The South Africa series averaged 423,000 viewers, making it the second-highest on record.
In addition to the live match coverage, the Foxtel Group also saw success with its original content, with “Allan Border: My Story” becoming the highest-rated documentary series ever, with an audience of 792,000 for the first episode.
Fox Sports Executive Director Steve Crawley said:
“What an incredible Summer of Cricket on Foxtel and Kayo Sports with the Australia v South Africa Test Series and the BBL in particular proving more than popular with our audiences.
And then you add the three-part Allan Border: My Story series (the Foxtel Group’s highest rating documentary series ever) and the signing of our new commentator David Warner, we have a lot to celebrate.
“Warner’s double century in his 100th Test at the Boxing Day Match has already become part of Australian sporting lore.”
“And all that sits on top of a new seven-year rights deal with Cricket Australia!”
Fox Sports Australia’s coverage of the summer of cricket continues, with every ball of every match of the remainder of BBL|12 available on Foxtel and Kayo Sports, with a host of Australian Test stars returning to their clubs including David Warner, Steve Smith, Usman Khawaja, Marnus Labuschagne, Nathan Lyon, Alex Carey and Travis Head.
Foxtel and Kayo Sports will also broadcast the women’s ODI and T20I series between Australia and Pakistan with the first ODI taking place on Monday 16 January in Brisbane.
The Australian Women’s T20 side’s title defence at the 2023 ICC Women’s T20 World Cup, which takes place in South Africa from 11 February, will also be available exclusively on Foxtel and Kayo Sports.
