#1 BREAKFAST SHOW IN 16-39 ACROSS 5 CITY METRO
#1 BREAKFAST SHOW IN BRISBANE
#1 BREAKFAST SHOW IN 25-54 IN MELBOURNE AND BRISBANE
UP 10.7% IN TOTAL PEOPLE, UP 51.6% IN 16-39, UP 20.8% IN 25-54 YOY
In one of the biggest news years in history, families have flocked to the TODAY Show for trusted, up-to-the-minute information – and Karl and Ally have been with them every step of the way during what has been a truly testing and emotional 2020.
With Christmas just around the corner, our hosts Karl Stefanovic, Allison Langdon, Alex Cullen, Brooke Boney and Tim Davies will soon be taking a well-deserved break and will return to our screens in January 2021. In the meantime, a summer line-up will host TODAY, with a mixture of our regular team and new faces.
The team began on air on January 5 covering one of the darkest weekends of bushfires this country has ever seen. Back then, masks were being used for protection from thick smoke and the thought of a compulsory lockdown seemed impossible.
As TODAY broadcast from the Australian Open and then from bushfire affected areas including Kangaroo Island, Mallacoota and Bateman’s Bay, the sinister shadow of COVID-19 hit Australia in March. As the country went on a toilet paper buying binge into lockdown and companies shed jobs in the midst of a brutal recession, viewers tuned into TODAY. With Karl launching Karl’s Classifieds to help struggling local businesses and the pandemic worsened, TODAY’s coverage of the violent Black Lives Matters protests in America earned Nine camera operator Adam Bovino a Walkley Award. As the footy seasons came to an end, the rollercoaster US election had the nation gripped.
The one thing that has been a constant during 2020, however, has been waking up with Karl and Ally on TODAY – with a huge growth in viewers year on year in all markets, in all demos to become Australia’s most talked about breakfast program.
- TODAY is the #1 breakfast show across the 5 City Metro with People 16-39, up 51.6% YoY (Today 31,000 v 30,000 Sunrise)
- TODAY is the #1 breakfast show in South East Queensland in 2020 with a Total People share of 38.5% compared to Sunrise’s 37.5%. TODAY won 20 weeks in the 40-week official survey calendar and on averages across the year won overall. (Today 56,000 v 55,000 to Sunrise)
- TODAY has YoY increase of 10.7% across the 5 City Metro
- TODAY has YoY increase of 51.6% in 16-39 across the 5 City and up 67.6% in Sydney
- TODAY has YoY increase of 20.8% in 25-54 across the 5 City, and up 30.5% in Melbourne
TODAY Extra, hosted by David Campbell, Sylvia Jeffreys and Belinda Russell, has also seen strong growth this year, up 24.5% YoY across the 5 City; up 80.9% in 16-39 across the 5 City and 25% in 25-54 across the 5 City. Weekend TODAY, hosted by Richard Wilkins and Rebecca Madden, has seen a YoY increase of 8.3% across the 5 City and up 11.9% in the 16-39 across the 5 City.
So after nearly 250 early mornings this year, the TODAY hosts are taking a well-deserved sleep in over the festive season. From our family to yours, we wish you a Merry Christmas, a happy new year and we look forward to waking up with you in January 2021.
Nine’s Director of Morning Television, Steven Burling, said:
“It’s been a tough year, arguably the toughest year we’ve experienced in a generation. Through this challenging period more and more Australians have returned to Today for not only their daily fix of news, sport and weather – but also to share their breakfast table with a team who are not just experienced journalists; they also know how to have a laugh, invariably at themselves!”
Karl Stefanovic said:
“It has been the most testing of years right from the very start all the way through to Christmas, and I just hope that everyone gets the chance to be with their family and friends this festive season. We all love each other a little bit more after the year that’s been, we’ve all missed each other a little bit more and we thank you for waking up with Today.”
Allison Langdon said: