SBS has appointed Kathryn Fink as Chief Content Officer in a restructure bringing its content, digital and marketing operations together as audience habits continue to shift towards streaming.
Fink joined SBS as Director of Television in July 2022, following senior international roles with the Walt Disney Company, Sky Italia and News Corp.
She oversaw SBS’s coverage of the 2026 FIFA World Cup, which reached more than 18.1 million Australians, and the launch of Alone Australia, the broadcaster’s most successful original commission, which is heading into its fifth season.
As Chief Content Officer, Fink will oversee Television and Online Content, Sport, National Indigenous Television (NITV), Audio and Language Content, Digital, and Marketing and Audiences.
In a statement, SBS Managing Director Jane Palfreyman said the restructure would help the broadcaster reach more Australians as viewing habits change.
“By bringing our people and expertise together across content and platforms, we can take SBS’s distinctive stories and services to more Australians — and help everyone feel part of the story of modern Australia.”
Matthew Hancock has been promoted to Director of Digital, overseeing audience growth, product development and platform strategy, with a focus on SBS On Demand.
Hancock joined SBS in 2016 and has served as General Manager of Streaming & Digital Products since July 2024.
SBS On Demand has 16.9 million registered users and a catalogue of more than 15,000 hours of local and international content, according to the broadcaster.
Stig Bell has been elevated to Chief People Officer, expanding his responsibilities across people and culture, inclusion, organisational capability and enterprise strategy.
The Director of Audio & Language Content and Director of Marketing & Audiences will also report to Fink, with recruitment underway for a new Director of Audio & Language Content.
All changes are effective immediately.
