The system that measures what Australians watch across television and streaming is heading to market, with OzTAM launching a tender for its next Total Video measurement contract.
As viewing habits continue to shift across broadcast, streaming and connected devices, the review will examine the technology and methodology underpinning Australia’s official audience measurement service.
OzTAM Chief Executive Officer Karen Halligan (main picture) said the tender is focused on ensuring Australia’s audience measurement system continues to provide the transparency and trusted data the industry relies on.
“Video audience measurement plays a critical role in providing the transparency and accountability that underpins Australia’s media market.”
Halligan also acknowledged OzTAM’s long standing relationship with Nielsen, which has delivered audience measurement services for the past 25 years, saying the company values that partnership and welcomes its participation in the tender.
“Over the past 25 years, Nielsen has been an invaluable partner in the delivery and evolution of OzTAM’s audience measurement services.”
“We value that longstanding relationship and welcome their participation in the tender process.”
Rather than seeking a single provider, the tender will adopt a modular approach, allowing companies to bid for individual components of the service or the complete end to end solution.
Independent consultancy Pure X Media has been engaged to support the process, which will run during the second half of 2026 before a decision is expected in the first quarter of 2027.
The company says Nielsen and Milton Data will continue providing OzTAM’s audience measurement services throughout the tender process.
