Australian fans tuned in to the 7 Network in droves for Super Bowl LVIII, achieving an unprecedented rise in both TV and digital viewership.
The Seven Network celebrated a significant victory in broadcasting as it presented the live and free telecast of Super Bowl LVIII, capturing the attention of Australian viewers with the Kansas City Chiefs’ electrifying overtime win against the San Francisco 49ers.
This year’s Super Bowl, highlighted by the presence of Chiefs Tight End Travis Kelce’s celebrity partner Taylor Swift, attracted an impressive average national total TV audience of 800,000, marking a 67% increase compared to the previous year.
The event’s digital viewership also witnessed an unprecedented surge, with BVOD (Broadcast Video On Demand) viewing figures on 7plus experiencing a staggering 128% growth year-on-year, translating to 37.7 million minutes streamed. This remarkable performance underscores the Australian audience’s growing appetite for accessing major international sports events through digital platforms.
Lewis Martin, Managing Director of Seven Melbourne and Head of Network Sport, shared his excitement over the broadcast’s success, stating,
“The biggest stars on the biggest stage, in front of record audiences: Super Bowl LVIII on Seven and 7plus had it all.”
He further praised the event as one of the world’s most spectacular sporting events and acknowledged the continuous growth in Seven’s NFL coverage, both in broadcast and digital domains.
Gereurd Roberts, Seven West Media‘s Chief Digital Officer, echoed Martin’s sentiments, emphasizing the significance of 7plus in delivering globally resonant cultural moments to Australians. Roberts highlighted the platform’s ability to offer a leading user experience, bringing viewers closer to the action and contributing to the broader conversation around sports and culture.
The success of Super Bowl LVIII on the Seven Network and 7plus not only reflects the Australian public’s increasing interest in American football but also demonstrates the effectiveness of Seven’s approach to sports broadcasting.
With record-breaking viewership figures, the event has set a new benchmark for how international sports content can captivate and engage Australian audiences.
