The great numbers for the season nine launch of I’M A CELEB show that if you program new content that’s interesting and engaging – even in non-ratings times – the audience will tune in.
Channel 9
Married At First Sight (1,077,000) delivers a monster audience for its penultimate ep this season on Nine, solidifying its title as the biggest show on TV this decade. 60 Minutes (543,000) enjoys the halo and pulls a big audience also, while Australian Crime Stories (159,000) and The First 48 (84,000) have smaller however reasonable audiences too.
Nine first in both primary (31%) and network (37.1%) rankings.
Channel 10
The Sunday Project (259,000 6:30pm; 375,000 7pm) sees a rare boost for 10 as it leads into the season nine premiere of I’m A Celebrity…Get Me Out Of Here! (583,000 avg (596,000 opening night; 570,000 welcome)) which delivers a solid audience and lands squarely in second place in primetime. A lot quieter for repeats of NCIS: Hawaii (225,000) and FBI (89,000) in the late night though.
10 second in both primary (16.5%) and network (21.7%) rankings.
Channel 7
A repeat of This Is Your Life (189,000) led Seven’s night and while it is indeed a two-week ratings break for Easter it got the audience it deserved. Code 1: The Childers Backpacker Fire (106,000) suffers because of it, while a repeat of Manhunt (113,000) and a new ep of Born To Kill (71,000) were never able to recover the lost audience in the late night.
Seven third in both primary (13.7%) and network (19.3%) rankings.
ABC
Death in Paradise (513,000) offers more decent ratings to the ABC on a Sunday, however it all falls apart afterwards as In Our Blood (188,000) struggles to draw an audience. Close to Me (107,000) does no better, and repeats of Finding Alice (35,000) and MotherFatherSon (DNR) close out an otherwise quiet night.
ABC fourth in both primary (10.9%) and network (14.5%) rankings.
SBS
Ancient Egypt: Top 7 Pyramids (122,000) opens a solid night for SBS, followed by repeats of Easter Island: The Ancient Builders (111,000) and Muhammad Ali (37,000).
SBS fifth in both primary (4%) and network (7.4%) rankings.
KEY DEMOS
16-39: Married At First Sight (242,000) led I’m A Celebrity…Get Me Out Of Here! opening night/welcome, Seven News Sunday, and Nine News Sunday.
18-49: Married At First Sight (403,000) beat I’m A Celebrity…Get Me Out Of Here! welcome/opening night, Seven News Sunday, and Nine News Sunday.
25-54: Married At First Sight (480,000) lands a second-last triple-demo win for the season, chased by I’m A Celebrity…Get Me Out Of Here! welcome/opening night, Nine News Sunday, and Seven News Sunday.
MULTI-CHANNELS
Insiders – AM (153,000) brings home its now traditional multi-channel win for ABC NEWS on Sunday.
EVENING NEWS BATTLE
| Service | Time | O’nights (cume/avg) | Note |
| ABC News | 7pm-7:30pm | 601,000 | |
| SBS World News | 6:30pm-7:30pm | 264,000 | 157,000 6:30pm 107,000 7pm |
| Seven News | 6pm-7pm | 963,000 | |
| Nine News | 6pm-7pm | 849,000 | |
| 10 News First | 5pm-6:30pm | 510,000 5pm 265,000 6pm |
SBS World News averaged ((6:30pm+7pm)/2) to obtain total program figure.
BREKKY BATTLE
Weekend ABC Breakfast: 203,000 (119,000 ABC; 84,000 ABC NEWS)
Weekend Sunrise: 200,000
Weekend Today: 171,000
Insiders 463,000 (310,000 ABC; 153,000 ABC NEWS)
Offsiders 191,000 (145,000 ABC; 46,000 ABC NEWS)
DAILY CONSOLIDATED 7 TOTAL TV
No changes to the previous week’s primetime line-up after the Total TV figures were added: Married At First Sight (Nine) lifted 50% to 1,862,000; Australian Idol finale/winner (Seven) lifted 14%/14% to 959,000/1,032,000; Australian Survivor (10) lifted 36% to 933,000.
The BVOD best were Married At First Sight (537,000), Australian Survivor (185,000), and Insiders – AM (112,000).
Here’s the five shows that lifted the most from their overnight figures:
| Program | Network | Total TV | % lift |
| Close To Me | ABC | 345,000 | 81 |
| Married At First Sight | Nine | 1,862,000 | 50 |
| Australian Survivor | 10 | 933,000 | 36 |
| Insiders – AM | ABC | 567,000 | 25 |
| NCIS: Hawaii | 10 | 259,000 | 23 |
Primary Channels, Multi-Channels, Shares, Subscription TV, Key Demos, Brekky Battle: All figures Total People, Five City Metro (5CM); overnights only.
Daily Consolidated 7 Total TV: All figures Total People, Consolidated 7 day Five City Metro (5CM) + Regional (Reg) + BVOD (Broadcast Video on Demand); % lift compared to overnight figures.
Top 20 Overnight Metro
Top 20 Multi-Channel Shows
Overnight Network Share
Top 20 Foxtel Shows
Daily Consolidated 7 Total TV Program Rankings
Data © OzTAM Pty Limited 2024. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.
Note: Program performance and ranking information subject to change when not based on final program logs. Programs with the same name on one or more primary or multichannel, are aggregated into one network figure.
