This week, 7 News Spotlight turns its attention to AI clones, with Ashlee Mullany investigating how digital replicas are being created to look, sound and act like real people.
The investigation explores how the technology is already being used by businesses and individuals, from digital versions of models and executives to virtual companions and recreations of loved ones who have died.
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What if a digital version of you could sit through boring work meetings, answer your emails or even earn money while you sleep? What if they could live on – even after you’ve died?
AI has become so convincingly human that companies are now creating digital replicas that look like us, sound like us and can act on our behalf.
In this 7NEWS Spotlight special investigation, Ashlee Mullany delves into the multi-billion-dollar industry pushing the boundaries of what it means to be human.
From fashion models using AI ‘twins’ to front campaigns without ever setting foot out of bed, to business leaders using digital replicas to deal with colleagues and clients – the technology is already rapidly entering our everyday lives.
But it doesn’t stop in the workplace. The technology offers a way to create new friends and romantic companions and even make our loved one’s immortal. Mullany meets a man who has regular facetime chats with his mother – who died in 2022.
Watch this weeks trailer HERE.
