News24 is stepping up its digital ambitions, with a major expansion of its online operation taking shape across Australia, the United States and United Kingdom.
First outlined when the News24 brand was unveiled earlier this year, the strategy is now starting to take shape, with the network looking to produce more content specifically for digital audiences in Australia and overseas.
This is not new territory for News24, formerly Sky News Australia, which has spent years building its presence across YouTube, social media and digital publishing, but the latest expansion takes that strategy considerably further.
The network is now seeking US and UK producers and presenters to create new Digital Originals, alongside a US-based Executive Producer who will oversee the daily production of programming from the American operation and work with the Sydney newsroom.
In Australia, News24 is also looking for political, business, lifestyle and general reporters, as well as digital video and editorial graphics producers, adding more resources to its online operation.
News24 has already been pursuing the Digital Originals model, with Power Hour, Power Hour Deep Dive, Danica Goes Global and The James Bolt Show among the programs produced specifically for online audiences.
Power Hour launched as a YouTube-only program in 2024, while the network described its 2026 slate as its biggest expansion of Digital Originals to date.
And the audience already there is hard to ignore, with the News24 YouTube channel now sitting at around 6.2 million subscribers, well ahead of Australia’s other major television news operations on the platform.
The international focus is perhaps the most telling part of the expansion, with presenters and production staff being sought in the US and UK for opinion programming made specifically for News24’s digital platforms.
Rather than simply putting more television content online, the roles suggest News24 is looking to make more programming specifically for digital, with shows produced from overseas and an audience that can extend well beyond Australia.
That gives the network plenty of room to grow its digital operation, but it also means more of its opinion-led content can travel well beyond the television channel that built the former Sky News Australia, now News24, brand.
They will always be a bunch of cookers yelling at the clouds.
… then “Red Back” should apply …
Cee Jay I’d suggest that its more of a you thing. I’m actually hinged.
… really Red Back? with that profile pic? nah …
QED Red Back
Cee Jay Trying to impress me with some Latin? Well played.
Red Back yet you watch
Andrew Fielding I don’t. We have all seen snippets of their offering online.
Red Back well go back to taxpayer funded ABC then or CNN
Andrew Fielding I love the ABC. Surely you used to watch The Bill all those years ago. Isn’t News 24/ Sky Gina funded?
Red Back it’s a private company that pays tax’s unlike the ABC and you leftists need to get out more how many tens of thousands of people does Gina employ l don’t watch the ABC it breaks the law every single day it’s meant according to it federal government legislated charter meant to provide fair and balanced coverage it doesn’t it gets over $1 billion in taxpayers money every year time to make it subscription only or close it down
Andrew Fielding If anything, the ABC is trying so hard to be balanced, it’s sometimes more right wing than Sky. It’s not about how many people Gina employs, rather how much she wants to pay them. The ABC will never become subscription only. Not even the LNP would do that. The only person talking about it, is that Orange Cow Pauline, and she has as much chance of forming Government as you have making out with Albo. We will look back at One Nation in years to come with utter shame and disbelief. As for me being a leftist. Nope. I have voted for both the LNP and the ALP in the past. I’d say that I sit right in the middle. It’s the sane option.
Eww
I rather pay my 8c a day to watch the abc 24 news then $80. a mth for news 24
Paul David Cleary It’s free in country areas of Vic., NSW and Qld. This includes Sunshine Coast; probably Gold Coast, Newcastle, Central Coast, Illawarra, Geelong etc.
Snore. What a waste of spectrum and bandwidth for a vastly unwatched channel.
It’s most popular night time show *might* achieve as many as 75 000 viewers. In a country of 28 million people.
Andrew Gillespie and thank goodness for that. Could you imagine if more people watched the stuff they produce? The stupidity would be out of control.
No News 24 more like it
24 hours of non stop right wing propaganda.
Looks like Danica is going into the Big Brother house! haha
“News”24
Fixed it.
Well probsbly the only way it could grow not like people are watching in big numbers on foxtel
You can put lipstick on a pig …..
Fyi not referring to the lady but the renaming of sky news