The return of ALONE AUSTRALIA to SBS has seen record-breaking viewership numbers, establishing it as the top program of 2024.
The premiere of Alone Australia Season 2 has shattered viewership records for SBS, marking it as the most-watched program of the year. The first episode of the survival series, set against the rugged backdrop of New Zealand’s South Island, captivated over 812,000 Australians within a week of its airing.
The show’s debut on SBS’s main channel and SBS On Demand saw an impressive national average audience of 296,000 and 170,000 for broadcast and BVOD respectively. These numbers not only solidified Alone Australia as SBS’s flagship program of 2024 but also propelled it into a coveted position within the OzTAM VPM rankings, currently holding third place for the 7-day rankings.
Following the premiere, episode 2 maintained strong viewership, drawing a total TV national reach of 614,000. It reported a national average audience of 287,000 for broadcast and 39,000 for BVOD. Notably, the show experienced growth in its broadcast TV audience, both in total viewers and key demographics, compared to its inaugural episode.
SBS anticipates these figures to climb further as Alone Australia continues to gain traction on SBS On Demand in the weeks to come. The series, which demonstrated the evolving landscape of Australian TV viewing in 2023 by attracting over 1 million viewers per episode—nearly half from digital platforms—continues to thrive on its unique storytelling and the compelling survival challenges faced by its participants.
Kathryn Fink, SBS Director of Television, expressed her excitement over the audience’s response:
“We are thrilled with the tremendous audience response to the return of Alone Australia. Season 2 takes things to a new level and in audience terms we expect it to again standout out as unique property in the Australian TV landscape, especially due to its significant SBS OnDemand audience.
This is a show driven by word of mouth and the nation is once again being captivated by the raw and authentic stories of our brave survivalists, this time facing the harsh New Zealand winter.”
