Stephen A. Smith invites you to the Super Bowl LVIII Sickie. Don’t miss the action live on ESPN, February 12
ESPN is gearing up Australian and New Zealand audiences for an exciting experience with Super Bowl LVIII, launching a playful campaign titled ‘Super Bowl Sickie’.
This initiative invites sports enthusiasts to fully engage in the upcoming Super Bowl LVIII, airing live on Monday, February 12.
The campaign humorously plays on the concept of ‘Super Bowl Fever’, encouraging fans to take a day off work (with their employer’s approval) to immerse themselves in what is known as the world’s most viewed sporting event. The highly anticipated Super Bowl LVIII will be broadcast live on ESPN.
ESPN’s Stephen A. Smith has actively promoted the ‘Super Bowl Sickie’, suggesting fans in Australia and New Zealand should take advantage of the game being broadcast on a Monday.
“The Super Bowl is being played on a Monday Down Under, so sign me up for the Super Bowl Sickie,”
Smith remarked. He humorously added,
“If you’ve got Super Bowl Fever, no medicine is going to cure that, except watching the big game. Call in sick…trust me.“
To partake in this unique campaign, fans can obtain their ‘ESPN Sickie Certificate’ by visiting ESPN.COM.AU/SUPERBOWLSICKIE. This certificate is designed to ensure fans can enjoy the full coverage of Super Bowl LVIII with friends without any interruptions.
ESPN suggests that an ideal ‘treatment’ for Super Bowl Fever should last between four to six hours, including the much-anticipated pre-game and half-time shows.
The event is set to take place at Allegiant Stadium, Las Vegas, with Super Bowl LVIII broadcasting live on Monday, February 12 at 10 am AEDT.
It’s important to note that ESPN does not condone violating employment contracts for taking a sick day.
