Nine successfully secures exclusive premium partnerships with Toyota, Woolworths, and more for Paris 2024 Olympic Games coverage.
Nine, with the Paris 2024 Olympic Games less than half a year away, has successfully filled its exclusive premium partnership positions, boasting collaborations with leading brands such as Toyota, Woolworths, Harvey Norman, and NRMA Insurance.
This achievement sets the stage for what is anticipated to be an unparalleled brand platform during the Olympics and Paralympics in Australia.
Currently, Nine is wrapping up discussions for its sponsorship tier, which will be revealed in the upcoming months. This development is a testament to the company’s commitment to creating the most successfully executed commercial platform for the Olympic and Paralympic Games in Australia.
Nine’s broadcast of these prestigious global sporting events will feature some of the most prominent international and Australian brands. The involvement of companies like Toyota, Woolworths, Harvey Norman, and NRMA Insurance underscores the magnitude of this event, poised to be Australia’s most significant exclusive media event across television, audio, and digital publishing platforms.
As the Olympic and Paralympic Games draw nearer, Nine is offering fully integrated branding opportunities across its extensive media content ecosystem. This initiative is designed to ensure comprehensive event coverage, surpassing any other Australian media outlet.
Nine’s unique commercial offering allows brands to connect with an impressive 98 per cent of Australians, leveraging seamless commercialisation across various platforms including TV, streaming, audio, digital publishing, and digital assets.
The Partner package offered by Nine plays a crucial role in promoting the Olympic spirit, providing commercial partners with unparalleled access across Nine’s diverse suite of assets. These brands will collaborate with Nine in engaging Australians throughout one of the world’s most significant sporting and cultural events, using storytelling to celebrate athletes’ achievements, foster unity, and create unforgettable moments for viewers, listeners, and readers.
This announcement is part of Nine’s ongoing commitment to provide a peerless marketing platform, enabling brands to engage in a comprehensive media promotional campaign. This campaign extends from the recently commenced Winter Youth Olympic Games Gangwon 2024 to the Paralympic Games Closing Ceremony on September 8.
Nine ensures viewers will not miss any of the action, providing approximately 10,000 hours of content during Paris 2024 across linear TV and 9Now, with even more content available on Nine’s Audio and digital publishing platforms.
In anticipation of Paris 2024, Nine is also progressing with the production of the documentary series Beyond The Dream. This series delves into the untold stories behind some of the most memorable Olympic and Paralympic moments, capturing the essence of Australian athletic triumphs.
“No other media company in Australia can reach all Australians like Nine can.
Nine’s Olympic and Paralympic Games coverage will not just be world class, but world leading, and we are thrilled to partner with some of the biggest brands to ignite the Olympic spirit, engage and connect Australians like never before,”
said Michael Stephenson, Nine’s chief sales officer.
“With Gangwon 2024 beginning, Australians will start to see integrated campaigns rolled out on our Road to Paris and we are excited to share the athletes’ journeys as they strive for Olympic glory.
It’s going to be the biggest spectacle Aussies have ever witnessed”.
Yeah yeah yeah… couldn’t stuff any more nonsense marketing buzzwords into a press release if they tried.
The real question is – will any of this be in 4K???
Hi Rich – It’s unlikely given Nine don’t broadcast in 4K, however it might be available on 9Now. They haven’t yet announced (this release was simply about their partnerships).
At least Stan will broadcast the Olympics in 4K
they wont recoup in ad sales 20% on what they spent on IOC deal.
Olympics on screen will be overshadowed by the Network personalities & cross promotion . 4K has been missing from our tv replays/streaming /catch up. Plus our HD is only 10801 25fps. , half the full HD .
Please no Karl Stefonovac or Abbey Gelmhi