In a significant shift within the Australian streaming market, Foxtel Group is preparing to launch its innovative streaming service, Hubbl.
Hubbl will replace Streammotion as the parent service for Kayo and Binge customers, indicating a move towards a more centralized and efficient streaming experience. This move comes two months after the initial announcement, showcasing Foxtel’s commitment to adapt and innovate within the digital entertainment space.
This strategic move, announced a mere two months ago, is part of Foxtel’s broader vision to streamline its digital offerings.
Hubbl is designed as a comprehensive streaming solution, incorporating both a specialized streaming box and a unique television set, the Hubbl Glass. Although details about the physical design of these devices remain under wraps, insights from Patrick Delany, CEO of Foxtel Group, suggest that the focus of Hubbl extends beyond hardware to include a unified billing system for various subscription services.
This all-in-one approach aims to simplify the user experience by offering a single interface that aggregates content from multiple streaming platforms.
The transition from Streammotion to Hubbl for existing Kayo and Binge customers is a significant step in this direction, signaling a more integrated and user-centric service.
“Hubbl is like nothing in the market – ‘it is TV and streaming made easy’ – seamlessly integrating world-leading technology with a purpose-built design and unrivalled app integration that sets it well ahead of the curve,”
Delany recently explained.
One of the expected key features of Hubbl is the “Stack and Save” program, which mirrors initiatives like Optus’ SubHub.
This program, recently revealed by EFTM, is designed to incentivize users to consolidate their streaming subscriptions under the Hubbl umbrella, offering discounts that increase with the number of services added.
The concept of stacking subscriptions for savings reflects Foxtel’s ambition to both attract new customers and compete with existing market players like Optus.
As the launch date draws closer, Foxtel Group is actively communicating with its Binge and Kayo Sports customers, informing them about the transition to Hubbl and the related changes in billing and terms. These communications are part of a larger effort to ensure a smooth integration of services under the Hubbl brand.
The anticipated Hubbl Glass TV remains a topic of curiosity, particularly regarding its pricing and available screen sizes. Details about the Hubbl puck, a compact device designed to connect with compatible TVs, are also eagerly awaited.
Foxtel is planning a formal launch event on February 21, where more details about Hubbl and its offerings are expected to be unveiled. This event is set to mark a significant milestone in the Australian streaming landscape, potentially reshaping how Australians interact with digital entertainment.
SOURCE: EFTM
Excited about this one Kevin?