After 14 years behind commercial growth at Sky News Australia, Brown is considered legendary in the game for building the business.
World news network and streamer Ticker NEWS has appointed Jeff Brown as Head of Commercial across the network. Jeff previously spent 14 years leading the commercial growth of Sky News Australia.
Jeff has spent decades working in the media industry, across magazines, international media, Free To Air, and subscription TV, mobile and online.
The Ticker Company CEO Ahron Young said:
“We have just acquired a nuclear weapon.
“Having witnessed first hand how Jeff transformed Sky News into a multi-channel/multi-platform commercial success, he’s now back where he belongs – at a fast growing news network. Jeff is the most connected man I know, and I love watching that competitive glint in his eye whenever we discuss opportunities.”
During his time at Australian News Channel, he grew Sky News from one channel to four broadcast channels. Launching Sky News Business in 2008 and Sky News Weather in 2015.
Jeff Brown said:
“Ahron and I worked together at Australian News Channel. He was a standout talent that achieved over and above the resources provided to him. Like many in the industry I’ve been watching the growth of Ticker NEWS since day one. The expansion to Ticker Park has propelled the network to a new level.
“The exciting part for me is to build on the dramatic distribution growth to date and expanding Ticker’s commercial success. I’m joining an International News channel that isn’t restricted by shareholders nor held back by legacy distribution methods and editorial opinion.”
Jeff was integral in the launch of the International streaming service Australia Channel, which broadcast to Qantas lounges internationally.
Ticker’s Chief Operating Officer Jed Bertalli said:
“2022 is shaping up to be Ticker’s biggest year yet. Jeff Brown will help supercharge our growth.
“We now employ dozens of journalists and lead with data intelligence and a viewer-first approach. Ticker is leaving the traditional broadcast media model behind as we continue to onboard new distribution platforms across the world – Soon, we will be widely available in every territory.
“We have a barrage of unique advertising products, world-first content and distribution opportunities for brands. From a customisable world news channel to multi-platform brand integration, we connect content with brands.”
Jeff Brown begins at Ticker next month, based in Sydney.
About Jeff Brown:
- 20-year media career across magazines, international media, FTA and subscription TV, mobile and online.
- Most recently, Jeff directed all sales initiatives in the APAC region (excluding Japan), re-established the brand’s credibility in AU and NZ, successfully achieving double digit sales growth each year as an Executive Director / Country Head with ISS compared to a 20% global target.
- Championed the winning of a $4M contract to supply Qantas in-flight news in 2014 including national distribution to all major airports in Australia, and the provision of a dedicated 24 hours Digital Australian channel streamed to Qantas International airport lounges.
- Provided Vodafone AU and Vodafone NZ with video content and dedicated 24hour Vodafone News channels for their subscribers to view on smartphones in each market.
