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SUPER BOWL coverage sets new records for 7plus as Australian Open commences on Nine

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Sports fans flocked to witness NFL legend Tom Brady claim a record seventh Super Bowl ring Monday on Seven

The 7plus coverage of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs, which included the halftime show headlined by The Weeknd, smashed the Super Bowl record, recording 7.7 million minutes, up 29% on last year’s previous streaming figure according to the network.

It was the #1 live streamed program on Monday

On Free-To-Air Television, an average metro audience of 279,000 tuned in across Seven’s coverage of the match, up 5% on last year’s Super Bowl audience and 34% more people than the audience for Nine’s coverage of the day session of the Australian Open.

Nationally, Seven’s Super Bowl coverage drew 383,000 viewers, or 29% more than the Australian Open day session.

It was a soft start for Nine’s coverage of the Australian Open with the overall figure for the Day 1 Night session averaged 653k nationally (486k metro) down 24% compared with last year.

BREAKOUT MATCHES

NICK KYRGIOS v FREDERICO FERREIRA SILVA (broadcast on Nine from 19:10-21:16)

  • National peak audience on Nine – 1.090 million (Metro: 772,000 / Regional: 318,000)
  • National average audience on Nine – 797,000 (Metro: 605,000 / Regional: 193,000)

SIMONA HALEP  v LIZETTE CABRERA (broadcast on 9Gem from 19:13-20:15)

  • National peak audience on 9Gem – 134,000 (Metro: 67,000 / Regional: 67,000)
  • National average audience on 9Gem – 55,000 (Metro: 32,000 / Regional: 23,000)
Kevin Perryhttps://tvblackbox.com.au/author-kevin-perry/
Co-Creator and Editor of the TV Blackbox website, Kevin Perry is an experienced media commentator focused on TV Production, Consumer Tech, SVOD & Sports Broadcasting. Media enquiries please Call or Text 0428-275-111
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