Viewers keep watching as India piles on the runs on Day 2 of Boxing Day Test


Indian captain Ajinkya Rahane took centre stage on Day 2 with a fighting unbeaten century.

Seven’s free-to-air coverage peaked at a national figure of 1.44 million on a day when Australia was left ruing five dropped catches that allowed India to build a commanding 82-run lead by stumps.

Seven recorded an average audience of 1.12 million viewers nationally for the third session and 762,000 in the capital cities.

The second session had 1.03 million national viewers and 702,000 capital-city viewers.

Both sessions won their timeslots for Seven, ranking #1 in 25 to 54s, 16 to 39s and total people.

A total average national audience of 892,000 yesterday tuned in across the full Day 2 coverage on Seven, up 9% on day two of the 2018-19 Boxing Day Test between Australia and India.

The capital city audience of 599,000 was up 8% on day two of 2018-19’s Boxing Day Test.

Fox Cricket

Day 2 averaged of 401K across the platforms of Foxtel (Foxtel, Foxtel Now, Foxtel GO and Kayo). The result was up +31% on Day 2 of Boxing Day Test v NZ last season (307K) and up +52% on Day 2 of the 2018/19 Boxing Day Test against India (263K).

The 401K for Fox Cricket’s coverage across linear and streaming is the third highest performing Day of Test Cricket since the launch of Fox Cricket.

Session 3 had the highest session audience yesterday, with 431K viewers and up +31% on Boxing Day Test Day 2 Session 3 last year, and up +38% on Boxing Day Test Day 2 Session 3 of the 2018/19 series against India.

Kevin Perry
Co-Creator and Editor of the TV Blackbox website, Kevin Perry is an experienced media commentator focused on TV Production, Consumer Tech, SVOD & Sports Broadcasting. Media enquiries please Call or Text 0428-275-111



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