The SEVEN Network has today officially announced its latest dog-themed program.
Last month TV Blackbox revealed plans by Channel 7 to produce a dog styling series focused on passionate dog groomers showing us their amazing designs and talent.
Originally titled Australia’s Top Dog Groomer, the network advises actress Rebel Wilson will now host the series which has been renamed Pooch Perfect, a play on her highly successful film Pitch Perfect.
The Hustle and Bridesmaids star grew up with many dogs and is excited to revisit the professional dog world in her new hosting role.
Rebel says:
“My childhood was full of weekend adventures at dog shows all around Australia and my family had a business selling pet products out of a caravan – such as leads, treats and the best dog styling equipment available.
“This show with Seven is going to be a ton of fun and showcase some amazing dogs and dog lovers. Technically I’m allergic to dogs though…so hopefully they can edit around my sneezing!”
Commenting on the announcement, Seven’s Director of Network Programming, Angus Ross, says:
“Rebel has a fantastic energy, great timing, the sharpest wit and like many Australians, she loves dogs. With her passion, humour and insight, she’s a great host for this entertaining and heart-warming series.”
With 38% of households owning dogs, Australians are finely tuned to the needs of their four-legged furry friends. From winter coats to car seats, doggy daycare to dietary needs, dog owners are prioritising their pet’s care, comfort and wellbeing.
As a result, the dog styling industry is booming, and man’s best friend has never been so well pampered.
Currently in pre-production, the series will feature ten professional dog stylists from around the country competing in a series of themed challenges revealing epic transformations of beloved pets.
The winner – who will take home $100,00 in prize money – will be determined by a panel of the industry’s top judges who will critique the overall styling.
Co-Creator and Editor of the TV Blackbox website, Robert McKnight is highly regarded Australian Television Producer, he has worked at SEVEN, NINE and TEN, and is most well-known for creating and producing STUDIO 10. Currently Rob is the host and producer of the TV Blackbox, McKnight Tonight and Monsters Who Murder podcasts.
TWITTER