Telstra to give customers 3 Months free access to Netflix, Presto and Stan

The war for mobile content is escalating with Telstra announcing new content deals that will give customers 3 months free access to Netflix, Stan and Presto.

Telstra is predicting that downtime will become the new primetime, with Australian’s sport and TV consumption habits merging big screen experiences onto the small screen.

Mobile video streaming is growing at more than 30 per cent a year and on-demand TV, sports and music is changing when and where Australians watch their favourite entertainment.

From Tuesday 23 August Telstra will include a three-month subscription to all three leading streaming video providers Netflix, Stan and Presto on selected mobile plans. The deal applies to new or re-contracting residential customers on plans $70 and above on a BYO phone plan, and $95 for above for plans that include a phone. Eligible customers that already have accounts with Netflix and Presto will gain a 3 month credit however the deal is not available for existing Stan subscribers.

Additionally, Telstra mobile plan customers can now enjoy Apple Music with data-free music streaming which means listening to your favourite songs, albums and playlists without tapping into their data allowance.

The new deal comes at a time when Telstra’s main rival Optus is heavily investing in sport with deals securing mobile broadcast rights for Cricket and English Premier League.

Michele Garra, Executive Director Media, said the addition of the streaming subscriptions and data-free Apple Music to Telstra’s entertainment suite further highlighted the value available to Telstra customers.

“Telstra mobile customers can now get Netflix, Stan and Presto, unmetered Apple Music and free access to live NRL or AFL, Netball and Basketball, providing an unmatched mobile entertainment experience,”

“Australians have embraced streaming video services like Netflix in their lounge rooms and we are now seeing that appetite translate to phones and tablets outside the home.

“As an example, network traffic surges during the morning and afternoon commute suggesting two new prime-time periods are emerging, as people discover how easy it to continue watching their favourite shows on the go.”

Telstra will also launch a new app designed to make it easy to discover all the sports and entertainment content included in Telstra mobile plans.

“We want our customers to have a simple way to redeem the offers available to them as part of their mobile plan. We know our customers love exploring what’s new and trending. The Telstra TV+ app allows our customers to search over 25,000 movies and TV shows across Stan, Presto and BigPond Movies and also acts as a mobile remote for their Telstra TV.”

“Our focus on network quality has seen us boost data speeds for 4G customers by 20 per cent over the course of the last 12 months, making Australia’s fastest mobile network even better for streaming live sports and entertainment.”

Top 5 Olympic moments based on Telstra network traffic:

•     Men’s Prelim Basketball – AUS v USA – 25% of total mobile network traffic
•     Men’s 100m final sprint – 24% of total mobile network traffic
•     Women’s 100m freestyle swimming final – 18% of total mobile network traffic
•     Rugby women’s final Australia vs New Zealand – 19% of total mobile network traffic
•     Men’s 100m freestyle swim final – 13% of total mobile network traffic

AFL/NRL:

•     The average live audience per premiership game has increased by 65% compared to 2015 season.
•     Australians have watched over 2 million hours this season, an increase of 76% compared to 2015 season.
•     The average live audience per premiership game has increased by 184% compared to 2015 season.
•     Australians watched over 1.6 million hours this season, an increase of 63% compared to 2015 season.