Seven has unveiled its latest promo ahead of the Glasgow 2026 Commonwealth Games, set to Let’s Go, a new track commissioned for the campaign from Baker Boy.
The spot is led by veteran broadcaster Bruce McAvaney, alongside Olympic champion Ariarne Titmus joining Seven’s Commonwealth Games team and Sunrise host Matt Shirvington, with a lineup of athletes set to represent Australia in the green and gold.
While the track is catchy and brings plenty of energy, the creative sticks to a tried and true approach, with talent largely positioned in front of a large screen, with viewers hopefully in for a more dynamic presentation during the event.
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The Seven Network has unveiled its brand-new on-air promo for the Glasgow 2026 Commonwealth Games, set to the new, high-energy track Let’s Go by Yolngu artist, Baker Boy.
Fronted by Australia’s most revered sport broadcaster, Bruce McAvaney, the promo brings together a powerhouse line-up of Australian sporting talent, including Olympic and Commonwealth Games champion and Glasgow 2026 swimming mixed zone reporter, Ariarne Titmus, alongside Sunrise host and Commonwealth Games medallist Matt Shirvington.
The campaign also features a host of Australia’s leading athletes bound for Glasgow, including Jessica Hull, Peter Bol, Kyle Chalmers, Nina Kennedy and Col Pearse, and many more.
Blending powerful archival moments with a spotlight on the next generation of stars, the promo celebrates Australia’s rich Commonwealth Games legacy while building anticipation for Glasgow 2026, all set to a hype-track that will have everyone up on their feet and ready for the Games.
Published by Universal Music Publishing and released on Island Records/Universal Music Australia, Let’s Go is co-written by Baker Boy and DNA aka David Musumeci and Anthony Egizii.
A six-time ARIA Award winner, Baker Boy said:
“I’ve never written a song specifically for a campaign before, so this was a new and really fun experience for me.”
“I tapped into the idea of songs that pump me up before I jump on stage and wanted to create something that would give all the athletes that same level of energy before their events.”
“It’s all about the journey, the underdog and taking out the gold, while brushing off the competition along the way.”
Let’s Go is available to listen and stream HERE.
Never heard of him.
Nev – Oh, you’ve never heard of an artist that’s been promoted through the ABC’s music stations, plus popped up on AFL Grand Final Day and is well known throughout Australia
Righto then, back to bed Gramps, with your 60’s doo wop
Robert Rickard nope never. I will stick to the Seekers. Lol
Nev – That’s the generational gap. Baker Boy is known for his indigenous roots and has been around 10 maybe 15 years now
The Seekers absolutely have respect in Australia, but there’s no harm in keeping up with today’s Aussie acts
Robert Rickard token
Who?
Dave Carroll Baker Boy…can’t read?
Lucas Heyken Klimowicz Who?
got a Suno vibe to it…
He peaked with the Uber Eats song