Prime Video is going all in on cricket fandom once again, unveiling a fresh instalment of its Go Full Cricket campaign that sees Australian captain Pat Cummins stepping well beyond the boundary rope ahead of the ICC Men’s T20 World Cup 2026.
Fronting a new series of short films, Cummins is put to the test across a handful of unlikely career paths, from stand-up comedy to life in the kitchen and even a round of golf, all with a distinctly cricket-flavoured twist.
The campaign follows last year’s playful take on Cummins’ home life, doubling down on the idea that no matter where he goes, cricket is never far from mind.
The latest push also arrives as Prime Video gears up for exclusive Australian streaming coverage of every match of the ICC Men’s T20 World Cup, which will be held in India and Sri Lanka.
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Prime Video has today released the latest instalment of its Go Full Cricket campaign, fronted by Australian men’s test cricket captain and Prime Video ambassador Pat Cummins, ahead of the ICC Men’s T20 World Cup 2026 in India and Sri Lanka. The tournament will stream live and exclusively on Prime Video in Australia from 7 February.
Following Prime Video’s first iteration of the Go Full Cricket campaign last year, which offered a playful look inside Cummins’ life at home, the new creative follows the Australian captain as he explores his talents away from the field – with mixed results.
Across a series of three short films, Go Full Cricket sees Cummins take on a range of unexpected pursuits, including a stand-up comedy routine, donning chef’s whites to cook up a ‘Stokes and Kidney Pie’ and even taking on a round of golf armed with a cricket bat. Yet again, no matter where Pat goes, cricket finds its way into everything he does.
“Whether I’m playing or watching Prime Video, I’m a cricket fan first and foremost. Go Full Cricket really captures that – when you love the game, it’s always on your mind,” said Australian men’s test cricket captain and Prime Video ambassador Pat Cummins.
“I had a lot of fun with this campaign, but it probably confirms I’m in the right job – I don’t think I’ll be making the jump to stand-up comedy anytime soon.”
“The Go Full Cricket campaign celebrates the passion and obsession that defines cricket fans, brought to life brilliantly by Pat Cummins and his many talents,” said Alexandra Gilbert, head of content, Prime Video Australia and New Zealand.
“As we head into the ICC Men’s T20 World Cup in 2026, we are proud to once again bring every match live to Australian fans exclusively on Prime Video.”
The ICC Men’s T20 World Cup 2026 brings together the 20 best teams in the world to compete for the short-form game’s biggest prize. The group stage splits the teams across four groups of five, with the top two from each progressing to the Super Eights phase, followed by semi-finals and culminating with the Final in either Colombo or Ahmedabad on 8 March.
On the back of a triumphant home summer, Australia is looking to add to its only ICC Men’s T20 World Cup triumph in 2021. The star-studded squad, under the leadership of Mitchell Marsh, gets its campaign underway against Ireland in Colombo on 11 February, followed by group stage clashes with Zimbabwe (13 February), Sri Lanka (16 February) and Oman (20 February).
Other group stage matchups to mark on the calendar include a blockbuster clash between arch-rivals India and Pakistan on 15 February, a meeting between fellow heavyweights New Zealand and South Africa on 14 February, and tournament debutants Italy aiming for an all-time upset against England on 16 February.
Every ICC Men’s T20 World Cup match will be streamed live and exclusive on Prime Video. Fans looking to catch up on the action will have a choice of 10- or 25-minute highlights packages exclusively found on Prime Video, or full match replays available immediately after the match has finished. There will also be a ‘rapid recap’ feature for fans joining the broadcast late to bring them up to speed with a short highlight package of previous action.
Prime Video is available in Australia at no extra cost to a Prime membership for just AU$9.99/month, new customers can find out more at www.primevideo.com and subscribe to a free 30-day trial.
