Hard to make a call if the numbers are good as we can’t compare to previous years, however even the national averages suggest a strong return for Nine’s MAFS vs Seven’s IDOL and 10’s SURVIVOR.
*** NOTE: NEW METRICS AND REPORTS ***
- Total TV Overnight Top 30 and Consolidated 7 Top 30 reach is calculated using cumulative unique audiences watching 1 min of broadcast TV and 15 sec of BVOD.
- Total TV National audience is calculated using the audience average for the program as time-coded by the Network across 5CM and all regional markets nationally watching on broadcast TV.
- BVOD national audience is calculated using the total number of minutes watched (multiplied by co-viewing factor) divided by the length of the program.
PRIMETIME ANALYSIS
2024 kicks off proper with Seven, Nine, and 10 rolling out their first big reality guns of the year…and with the new metrics there were some surprises indeed:
The eleventh season of Married At First Sight (2,461,000 reach | 1,252,000 avg) on Nine
The ninth season of Australian Idol (1,784,000 reach | 787,000 avg) on Seven
The ninth season of Australian Survivor (1,126,000 reach | 572,000 avg) on Channel 10
Make of that what you will (and even if you can).
The later-night airing of An Audience with Kylie (1,094,000 reach | 346,000 avg) offered an additional bump to Seven.
In the battle of the “new vs old” game shows, the return of Deal or No Deal (656,000 reach | 371,000 avg)–new to 10 and hosted by Grant Denyer–delivered exactly as it was expected to when pitched against the two most consistently high rating programs in the schedule in Seven and Nine’s 6pm News bulletins. As for The Chase Australia (1,285,000 reach | 829,000 avg) on Seven vs Nine’s new offering Tipping Point Australia (1,390,000 reach | 663,000 avg) head to head leading into their respective News products, the numbers speak for themselves as Nine’s new show just pips the other….noting the latter is only on its second ever broadcast ep (and first in this regular timeslot), while the former is thousands of episodes deep.
Not to be outdone the 90-minute first instalment of the ABC’s new political doco Nemesis (1,427,000 reach | 887,000 avg) offered some strong competition, which will likely improve with the Consolidated 7 data in a week’s time.
NATIONAL PRIMETIME SHARES
| Network | Total TV | Broadcast | BVOD |
| Nine | 29.21 | 28.59 | 35.03 |
| Seven | 28.01 | 28.9 | 19.74 |
| ABC | 19.9 | 19.47 | 23.98 |
| 10 | 15.95 | 16.44 | 11.38 |
| SBS | 6.92 | 6.6 | 9.87 |
BREKKY BATTLE
Sunrise 968,000 reach | 404,000 avg
The Today Show 922,000 reach | 339,000 avg
ABC Breakfast 710,000 reach | 244,000 avg
EVENING NEWS BATTLE
| Service | Time | O’nights (reach) | O’nights (avg) |
| ABC News | 7pm-7:30pm | 1,183,000 | 881,000 |
| SBS World News | 6:30pm-7:30pm | ? | ? |
| Seven News | 6pm-7pm | 2,255,000 | 1,417,000 |
| Nine News | 6pm-7pm | 1,954,000 | 1,165,000 |
| 10 News First | 5pm-6pm | 731,000 | 322,000 |
REPORTS
Total TV Overnight Top 30 Programs
Total TV Consolidated 7 Top 30 Programs
Data © OzTAM Pty Limited 2024. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.
Note: Program performance and ranking information subject to change when not based on final program logs. Programs with the same name on one or more primary or multichannel, are aggregated into one network figure.
