A whopping 1.3 million metro and regional Australians tuned into the ABC’s Biggest Little BLUEY Countdown
The countdown drove ABC Kids to become the #1 ranking channel by share in daytime, while ABC Network was #1 daytime network overall*.
ABC Kids also achieved its highest ever metro share (including Total People and Children’s demographics) for the channel in a single day since its launch in 2011.
The 13.5 hours of back-to-back Bluey episodes also set a new daily record for an ABC Kids live stream, with fans viewing 16.3 million minutes of the countdown’s live stream on ABC iview. This is 12.9 million minutes more than the previous record in May of this year.
The success of the Biggest Little Bluey Countdown gave the whole ABC network a lift on broadcast, with 24-hour reach across all four channels increasing by 16% on Sunday (compared to the daily average in 2023 year-to-date).
Viewership peaked for the reveal of #1 episode in the countdown at 7.21pm, just prior to ‘Cricket’ being announced Australia’s top Bluey episode.
The Biggest Little Bluey Countdown concluded Bluey Fest – a month long celebration of five years of Bluey on the ABC.
*‘Daytime’ defined as 6am-6pm. The Biggest Little Bluey Countdown was the #1 for the Children’s demographics (CH0-4 and CH5-12) across the entirety of the broadcast (6am-7.30pm), and #1 for Total People from 6am-6pm. The countdown was the #2 for Total People when considering the full broadcast time of 6am-7.30pm.