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RATINGS | MATILDAs V Sweden Fight For 3rd Place Draws 6.25 Million Views

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The 7 Network continues to reap the benefits of being the official broadcaster for the FIFA Women’s World Cup 2023.

The Matildas’ inspiring FIFA Women’s World Cup 2023 journey ended on Saturday evening as they faced Sweden in the battle for the third-place position.

Sweden’s 2-0 win over the Matildas drawing an average national total audience of 3.38 million on Seven and 7plus.

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The nation tuned in to see the Matildas lose 3-1 to England in the FIFA WOMEN'S WORLD CUP semi-final (image - Seven)
The nation tuned in to see the Matildas lose 3-1 to England in the FIFA WOMEN’S WORLD CUP semi-final (image – Seven)

The game’s average audience of 3.38 million included a national broadcast audience of 2.99 million viewers on Seven (2.14 million in the capital cities) and another 398,000 viewers on 7plus.

The Matildas v Sweden match was the #1 broadcast program last night nationally and in the capital cities in all people, 25 to 54s and 16 to 39s.

The pre-game program was the #3 broadcast program nationally with 966,000 broadcast viewers. Seven delivered the top six programs nationally in 16 to 39s last night and top five in 25 to 54s.

7plus dominated BVOD viewing on Saturday, with a 67.1% share. In live streaming, it had an 77.9% share.

The game peaked at 3.63 million viewers on broadcast and dominated its broadcast timeslot with a 72.7% commercial audience share in total people, 79.8% in 25 to 54s and 85.2% in 16 to 39s.

Managing Director Seven Melbourne and Head of Network Sport, Lewis Martin, said:

“Last night’s incredible match showcased the Matildas’ unwavering determination and passion on the global stage.

Their journey may have ended, but their legacy will continue to resonate with every Australian for decades to come.

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Samantha Kirkley
Samantha Kirkley
Samantha Kirkley is a Melbourne based writer and taking over the internet one blog post at a time.
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