In a historic moment for Australian television, Seven Network’s coverage of the FIFA WOMEN’S WORLD CUP 2023 has set new records for viewership across all platforms since the OzTAM audience measurement system was introduced in 2001.
Sunday night’s gripping final, where Spain emerged victorious over England, was viewed by an astounding 5.54 million Australians. The broadcast led the nation in viewership, with an average national total audience of 3.08 million across Seven and its streaming service 7plus.
Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport, remarked,
“Seven’s broadcast of the FIFA WOMEN’S WORLD CUP 2023 in partnership with Optus Sport showcased the growing passion for women’s football and the undeniable fact that sport brings Australians together.”
On Channel 7, the final was the number one program nationally and in capital cities for all key demographics: 25 to 54s and 16 to 39s. The channel’s streaming service, 7plus, also witnessed unprecedented success, claiming a 59.2% BVOD share and a 66.3% live-streaming share.
“The FIFA WOMEN’S WORLD CUP 2023 firmly cemented itself as the biggest broadcast and digital viewing event in Australian history,”
stated Seven West Media Chief Revenue Officer, Kurt Burnette.
This landmark event also saw the Matildas’ semi-final against England on 16 August become the most-watched TV program in more than two decades.
The match captured an average audience of 7.2 million and was the most-streamed event ever in Australia, with 957,000 viewers on 7plus.
Over 547 million minutes of FIFA WOMEN’S WORLD CUP 2023 content have been consumed on 7plus so far, demonstrating the nation’s deep engagement with the tournament.
“This World Cup has been like no other and has set a new benchmark for future tournaments. The Matildas have been nothing short of spectacular, and we’re honoured to have shared their remarkable journey,”
Lewis Martin concluded.
