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ABC’s BLUEY is the top dog of Australian TV

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Bluey is a true blue star, breaking viewing records left, right and centre. Good dog!

Australia’s love for Bluey has exploded with the ten new Bluey episodes achieving a whopping series average Total Audience of 11 million across ABC broadcast channels and ABC iview.

Premiering from Sunday 9th April, Bluey had the highest Total Audience achieved by any series to air in Australia, including MAFS (2.58m), Lego Masters (2.2m) and State Of Origin (2.6m in 2022) on Nine, and even higher than the Tokyo Olympics Opening Ceremony (3.7m) in 2021 on Seven!*

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Bluey (Image - ABC)
Bluey (Image – ABC)

Audiences young and old were captivated by all the new episodes with over 13.5 million hours of the new Bluey episodes viewed across ABC broadcast channels and ABC iview. The top three episodes from this tranche were Cubby (12.7m total audience), Relax (12.7m total audience) and Dragon (12.1m total audience).*

Libbie Doherty, ABC Head of Children and Family, said:

“Creator Joe Brumm and the team at Ludo Studio have blown us all away with the latest episodes. The feedback has been overwhelmingly heartfelt across all age demographics – the weekly rollout gave kids and their families a chance to savour every morsel of each episode. We are humbled by these incredible results and thank the Bluey fans for their continued love and support.”

During Series 3, Bluey and her family embark on more endearing and elaborate games and adventures. Bluey takes the day-to-day events of family life, like making a cubby house and a trip to the beach, and turns them into unique gameplay, creating idiosyncratic adventures out of everyday moments.

And for fans keen to know what goes into making the global phenomena Bluey, listen to Behind Bluey. This exclusive ABC listen podcast takes audiences behind the scenes of the biggest little show on Earth with creator and showrunner, Joe Brumm. All 10 episodes are now available on the ABC listen app.

Source: *OzTAM Combined 5 City Metro & Regional TAM C28 data, OzTAM VPM data. Total Audience methodology includes the sum of regional viewing, encores and VPM.

Bluey airs every day on ABC Kids and is available to stream anytime on ABC iview.

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Samantha Kirkley
Samantha Kirkley
Samantha Kirkley is a Melbourne based writer and taking over the internet one blog post at a time.


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