The 2023 AFL Premiership Season opening round scored high on the Seven Network last week.
Seven kicked off its live and free AFL season coverage with the opener between Richmond and Carlton on Thursday night.
The epic clash peaked at 1.07 million viewers nationally, with the match averaging 753,000 viewers, up 28% compared to the 2022 AFL series average and up 13% on the 2022 season opening Thursday night.
The Friday match between the Geelong Cats and Collingwood peaked at 980,000 viewers and drew an average national audience of 728,000, up 24% on the 2022 season average.
Seven’s Saturday night coverage peaked at 848,000 viewers with an average national audience of 549,000.
Seven’s Sunday afternoon AFL coverage peaked at 883,000 viewers with an average national audience of 499,000.
The round one matches dominated their timeslots and ranked as the #1 programs in 25 to 54s and 16 to 39s on Thursday, Friday and Saturday night.
The huge audiences helped the Seven Network win Thursday, Friday and Saturday night in total people, 25 to 54s and 16 to 39s nationally, and win the week in total people nationally.
Seven’s coverage captured 72% of the overall AFL TV audience on Thursday and Friday night, including 77% of all viewers in regional Australia.
