Netflix’s has today revealed full launch details for its new lower-priced, ad-supported subscription price plan.
The new pricing option titled “Basic with Ads” will cost just $6.99 per month in Australia and will be made available to Netflix customers from the 4th of November.
Basic with Ads offers all the features people expect from Netflix’s Basic plan, with a few differences:
What stays the same:
A wide variety of great TV shows and movies; personalised viewing experience; a wide range of TV and mobile devices; change or cancel your plan at any time.
What’s different:
Video quality up to 720p/HD (now for both our Basic with Ads and Basic plans); an average of 4 to 5 minutes of ads per hour; a limited number of movies and TV shows won’t be available due to licensing restrictions. No ability to download titles.
Ad format:
At launch, ads will be 15 or 30 seconds in length and will play before and during shows and movies.
Advertiser controls:
To help advertisers reach the right audience and ensure our ads are more relevant for consumers, we’ll offer broad targeting capabilities by country and genre (e.g. action, drama, romance, sci-fi).
Advertisers will also be able to prevent their ads from appearing on content that might be inconsistent with their brand (e.g. sex, nudity or graphic violence).
The introduction of the new “Basic with Ads” option will not affect the pricing or availability of the other Netflix pricing tiers including; Basic, Standard and Premium plans.
The new Basic with Ads plan is being made available in 12 countries at launch including; Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US.
Starting in November, signing up will be easy – visit Netflix.com and register with your email, date of birth and gender to get started.
