With no network choosing to pick up the free-to-air rights for the tournament, Kayo is offering their coverage live and free, without a subscription.
Kayo Sports today announced it will stream every ball of every match of The ICC Women’s Cricket World Cup 2022 live and free for all Aussie cricket fans.
The tournament – which will be hosted in New Zealand in March – will be streamed on Kayo Freebies, meaning fans can watch all of the LIVE action free, without a subscription. Fans simply need to register, in the same we they do for free to air streaming apps, to unlock all the very best action in women’s cricket.
Kayo Sports Chief Executive Officer Julian Ogrin said placing the tournament on Freebies reinforced Kayo’s commitment to supporting and growing audiences for women’s sport.
He said:
“The Women’s T20 World Cup in 2020 produced incredible action and attracted large audiences. With more and more fans now choosing to stream live cricket, this is another opportunity for us to show our support for the Australian women’s cricket team and to showcase Kayo to every Australian who loves cricket.”
Kayo’s decision to make the Women’s Cricket World Cup available live and free follows yesterday’s confirmation that free-to-air network television would not be broadcasting the women’s tournament.
Australian wicketkeeper Alyssa Healy said the decision was a huge win for cricket fans.
She said:
“This is one of the most prestigious tournaments in the world and I’m thrilled that fans will now have an opportunity to see us perform on the biggest stage and make them proud.
“The way people watch cricket is changing with younger fans in particular choosing to stream cricket on their mobiles or tablets. This initiative taps into that next generation and helps widen our audience significantly. Hopefully they can get behind us and cheer us home.”
Now that almost every Australian has internet access, the Kayo initiative makes women’s cricket accessible to all and brings a new generation of fans who love streaming to women’s cricket. Kayo Freebies can be accessed by downloading the Kayo Sports app or visiting www.kayosports.com.au/freebies. Kayo Freebies are free with no credit card details required. Fox Sports’ live coverage of the CommBank Women’s Ashes Series is also streamed live on Kayo, including every ball of the Canberra Test, set to start on Thursday, January 27.
