The Seven Network has signed a wide-ranging agreement with the Australian Paralympic Committee to exclusively screen and stream the 2020 Tokyo Paralympics, and to support Australia’s Para Athletes in the run up to the Games.
Seven West Media Chief Executive Tim Worner said: “This is so much more than a simple broadcast deal for Seven.
“We recognise the opportunity to do something really special, and we’re going throw the weight of our entire multi-platform network behind our remarkable athletes. In partnership with the APC, our aim is to empower and inspire the team to even greater heights, and through our fundraising initiatives, help secure the financial support they need to reach their full potential.”
Last year, Seven provided coverage of the PyeongChang Winter Paralympic Games, that broadcast received wide spread criticism after Seven opted to produce a daily highlight package on 7Mate, with coverage of sports delayed by up to 20 hours after they occurred.
“We’ve learned so much through the course of the Rio and PyeongChang Paralympic Games and the integrated Para-sport program in the Gold Coast Commonwealth Games, and we’re going to take all that to the next level in the run up to Tokyo.” said Tim Worner.
Australian Paralympic Committee Chief Executive Lynne Anderson said: “We couldn’t be happier to be extending and deepening our relationship with Seven, which now has a growing reputation as a world leader in Paralympic sport broadcasting.
“Following the Comm Games in April, the APC received an overwhelming level of feedback about Seven’s Para-sport coverage, all of which was universally glowing with praise.
“Seven West Media is doing so much to show that all Australians – able-bodied and those with a disability – can aspire to achieve greatness via the power of sport, and we can’t wait to go for Gold in Tokyo.”
Co-Creator and Editor of the TV Blackbox website, Kevin Perry is an experienced media commentator focused on TV Production, Consumer Tech, SVOD & Sports Broadcasting.
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