ESPN, the world’s leading action sports content provider and creator of the X Games, has reached an agreement with Seven West Media – Australia’s number one audience company – to host X Games Sydney, the first ever Australian X Games.
X Games Sydney will be showcasing Australia, action sport athletes and youth culture to our own country and the world with a distinctly Australian flavour. The event will be staged across 19 – 21 October 2018 in Sydney’s Olympic Park.
“It’s really exciting to finally bring the X Games to Australia,” said Tim Reed, ESPN X Games vice president. “Australian athletes have played a huge part in the history of X Games, earning 138 medals and providing many memorable moments. We’re thrilled to bring the event to their backyard, where ESPN’s strong connection with a millennial audience is evident. The country and culture are perfect and we have a world class partner in Seven West Media, which will make this a special event for everyone involved.”
X Games Sydney’s summer event line up will be produced by Seven West Media and will be comprised of the Skateboard, BMX and Moto X categories, with competitions across multiple disciplines (e.g. Big Air, Street, Freestyle, etc.). Music, art and an “X Fest” festival activation, which have become features of the events globally will bring Sydney’s Olympic Park to life. X Games Sydney will demo e-sports to reflect its growing popularity and its integral part in Seven West Media’s millennial audience strategy.
Australian X Games star and 2015 Red Bull X- Fighter champion Clinton Moore said: “I’m excited about X Games coming to Australia in 2018. I feel like in every X Games I’ve competed in in the past, it has been on their turf, but to have it here in Australia, I feel like it is my X Games to defend, and there’s nothing like having the support of your own country.”
The X Games is already a huge global brand with millions of viewers and followers worldwide and an inbuilt audience in Australia. Given the huge support for action sports in this market, hosting the pinnacle X Games Sydney event will generate enormous excitement and support amongst the fan-base and broader population.
The full schedule of X Games Sydney 2018 events will be announced soon.
