Yahoo7 today announced the launch of a new content distribution agreement that will give Xbox users in Australia access to PLUS7’s premium content directly from the Xbox One video game and entertainment system from Microsoft.
The partnership will see the PLUS7 catch-up TV service available as a dedicated application on Xbox One. Using the app, Xbox One owners will be able to access their favourite Channel 7 programs via their console. PLUS7 features some of the best Australian content from Channel 7, including “X-Factor”, “My Kitchen Rules” and “Home & Away”.
Caroline Casey, Yahoo7 Director of Product and Audience said, “At Yahoo7 we’re focused on making our premium content available wherever and whenever users want. This new partnership with Xbox builds on a strategy that allows PLUS7 to reach a new audience of Xbox One owners.”
Jeremy Hinton, Xbox Lead for Microsoft Australia, says: “Over time, the Xbox 360 came to be known as the premier entertainment and gaming system, with a fantastic, varied selection of apps for everyone, including movies, TV, music, and more. With Xbox One, we set out to create an all-in-one solution built for the future that not only has the best games, but the best entertainment and TV experiences together in one place. We are excited to welcome PLUS7 into our great line-up of local and international content available on Xbox One.”
